Posts made in June, 2015

on Jun 29, 2015

By John McCarthy Wimbledon 2015 is finally here, in the week running up to the tournament Roger Federer was the most discussed male entrant whereas Maria Sharapova took the top spot in the female bracket, according to data from ADmantX. From a sample size of 10,000 tweets, the sentiments of social media users in the run up to this year’s tournament associated Federer with words such as ‘success’, ‘pride’, ‘love’ and ‘hope’. Sharapova on the other hand was often referenced in tweets discussing ‘amusement’, ‘love’, ‘success’ and sex’… Check out more data below in the infographic. Wimbledon wimbledon_29.6.15-page-001.jpg Edit Delete Read full story › Source: The Drum...

on Jun 29, 2015

By Tony Connelly The private space exploration company SpaceX suffered another setback yesterday after one of its unmanned rockets bound for the International Space Station (ISS) exploded moments after launch. The Dragon Spacecraft and accompanying Falcon 9 rocket was carrying food and hardware to the ISS when an as yet unknown failure resulted in an explosion which completely destroyed the spacecraft. The explosion shortly after lift off from Cape Canaveral, Florida marks the third failed cargo mission to the ISS in recent months. Here’s more about the Space X brand In June this year, SpaceX announced a competition which challenges companies to design a fast travel <a target=_blank Read full story › Source: The Drum...

on Jun 29, 2015

By Rebecca Stewart Morning all, here’s a glimpse at all the media and marketing news you should know today. 1. Members of the LGBT community protested against Facebook and Mark Zuckerberg at the Pride Parade at the weekend, says Business Insider. Marching with the Harvey Milk group, the #MyNameIs campaign criticized the social network’s ‘authentic name’ policy by handing out buttons and turning their signs to say ‘Shame on FB’ in front of the parade judges. 2. A Brooklyn artist has claimed that Starbucks “brazenly” stole her artwork to promote its Mini Frappuccinos, says the New York Times. Maya Hayuk is suing the Read full story › Source: The Drum...

on Jun 29, 2015

By Gillian West Three minutes. Three centuries. Cinderella like you’ve never seen her before- and the winner of this week’s Ad of the Week. A collaboration by two performance design courses at Arts University Bournemouth, BA (Hons) Costume and Performance and BA (Hons) Make-Up for Media and Performance, the short film showcases almost one hundred costumes spanning three centuries. Created over five months, the fresh, and sometimes violent, take on Cinderella shuns the traditional recruitment video and captures the courses’ creative approach to both teaching and the way they promote themselves. Bravo! Agency: Creative Forager, Brockenhurst, UK Agency Website: http://creativeforager.com/ Creative Director: Mark Sephton Director of Production: Read full story › Source: The Drum...

on Jun 29, 2015

By Alison Millington The company says it will match UMG artists from labels such as Capitol Music Group, Def Jam Recordings and Island Records with its roster of 19 brands, including The Ritz-Carlton and Renaissance Hotels, based on the venue’s personality and “who will resonate best with each audience”. Alongside live performances, it will also work with artists to co-create a branded video series on its newly relaunched YouTube channel that will feature the musicians staying at the company’s hotels and showcase local areas. The move is part of the company’s commitment to targeting the millennial audience, according to Jennifer Utz, VP of buzz marketing Read full story › Source: Marketing Week...