By Alison Millington Brands are increasingly looking to move into the gluten-free market due to growing consumer interest and strong sales. In May Costa added a wrap to its growing gluten-free food range as part of an effort to “listen to what customers want to see on our menu” and target the one in 100 people who have coeliac disease in the UK. May also saw the launch of älska in the UK, a Swedish gluten-free and vegan cider. The gluten-free food category grew by 14.6% to £140m in 2014 according to data from Euromonitor. “Free-from” bread also saw sales rise by 24.8% to £35m year Read full story › Source: Marketing Week...
Read MoreBy Tony Connelly The Daily Telegraph has undergone a redesign of its print newspaper which includes changes to the typeface, content and layout of the newspaper. Changes to digital are set for a later date and details of changes to the Saturday and Sunday editions will be announced this weekend. The overhaul coincides with the 160th anniversary of the first ever edition of the Daily Telegraph and marks the occasion with the return of the traditional gothic masthead originally used in newspaper. The most notable change is the typeface which has now changed to Austin and will be used for the headlines and body text Read full story › Source: The Drum...
Read MoreBy Justin Pearse The Drum, in association with JKR, caught up with some of this year’s Cannes Lions award winners to discover the secrets of their success. In the last of the series, Anselmo Ramos, chief creative officer at Ogilvy & Mather’s David Miami, discussed Proud Whopper, the Burger King campaign that swept the board at Cannes. The agency added a gold in Design for Proud Whopper, remarkably the 12th Lion of the festival won by WPP agency’s campaign. The campaign itself saw Whopper burgers being served in rainbow wrappers to promote LGBT equality, with the message ‘We are all the same inside’. “This campaign proves Read full story › Source: The Drum...
Read MoreBy Brittaney Kiefer Campaign has rounded up the Grand Prix winners from last week’s Cannes International Festival of Creativity. Read full story › Source: Campaign...
Read MoreBy Grace Sobey and Charlie Clinton The winners of the Young Lions Marketers Competition tell Campaign why Cannes Lions feels more like Glastonbury. Read full story › Source: Campaign...
Read More
Industry News
