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Posts made in June, 2015

Barclaycard targets commuters with three new wearable payment devices

on Jun 29, 2015

By Thomas Hobbs The devices, which are available to purchase from July 1 and open to anyone with a UK-registered Visa or Mastercard debit or credit card and not just Barclaycard users, will be linked to a digital wallet via the bPay app. The app will then give users the option to top up their balance automatically or manage the settings of their devices. To raise awareness of the three new wearable devices, Barclaycard will begin a three month launch campaign today in London with OOH activity targeting commuters with the ‘Wear it. Clip it. Stick it’ slogan. Rolling out nationwide on 6 July, the campaign Read full story › Source: Marketing Week...

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Barclaycard pushes ‘bPay’ range of wearable payment devices

on Jun 29, 2015

By John Glenday Barclaycard has begun an integrated campaign across OOH, digital, social media and PR to push its newly expanded range of ‘bPay’ wearable payment devices. Launched last year the contactless payment clothing range is being touted as a ‘touch and go’ service for people in possession of one of a customised wristband, fob or sticker issued by the bank. The three-month campaign has been conceived by AKQA and will debut at key commuter sites in London with a series of bus wraps, digital six sheets and underground station ticket takeovers announcing the range to the travelling public. These will all communicate the ‘Wear it. Read full story › Source: The Drum...

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