By Staff Monica Lewinsky warned against public shaming in a passionate speech at last week’s International Festival of Creativity in Cannes. Read full story › Source: Campaign...
Read MoreBy Jennifer Faull The arrival of Serial last year was a landmark moment for podcasts. To date, over 90 million people have downloaded the 12 part series – more than double the audience of a Mad Men season premiere – and 99 per cent listened to every episode. Yet few advertisers are harnessing the power of the medium. Speaking at the Cannes Lions festival co-creator Sarah Koenig - the daughter of famed Volkswagen copywriter Julian Koenig – said there is a huge audience ready for this new kind of storytelling. Indeed, nearly a quarter of Serial’s listeners had never listened to a podcast Read full story › Source: The Drum...
Read MoreBy John Glenday An artificial intelligence programme has passed a key plank of the venerable Turing Test, after duping 10 out of 30 judges ranged against it in a blind trial into believing that it was a 13-year old Ukrainian boy called Eugene. The sneaky software was coded to imitate a flesh and blood child of the same age by delighting in rude remarks and despite dodging many of the questions posed to it managed to come off as more human than the actual humans it was up against. Other tricks up Eugene’s silicon sleeves included deliberate spelling errors, changing the subject if in doubt Read full story › Source: The Drum...
Read MoreBy John Glenday With the summer music festival season in full swing at the likes of Glastonbury et al Nielsen have taken the opportunity to survey how brands are capitalising on these set piece events through sponsorship and tie-ins. Looking at the US market, where the Firefly Music Festival is set to open its doors later this week, Nielsen have drilled down into the growing sector, which 32m Americans attending at least one US music festival – 46 per cent of whom are aged between 18 and 34. Audience Insights Report: Festival Fans found that 82 per cent of all attendees brought a smartphone along Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak R/GA chief, Bob Greenberg has described winning the Lion of St Mark at the Cannes Festival of Creativity as ‘a real honour’. Speaking to The Drum prior to receiving the award on Saturday evening during the closing award ceremony that also saw his company named Agency of the Year, Greenberg described the Cannes Lions Festival of Creativity as “probably the most important event” in the industry, which made the recognition all the more special to him. “It’s become much more than a festival, it’s become a part of our business so it’s really an honour to be recognised by such Read full story › Source: The Drum...
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