By Andrew Boulton There have been many unpleasant, and not entirely unfair, remarks directed at Michael Gove during his career. He will doubtless be relieved to know that the only one I intend to repeat is unlikely to see the Conservative MP beat himself to death with his own frozen tears. Gove, throughout his political meanderings, has often been referred to sneeringly as a didact. A zeal for sharing knowledge, as any schoolboy will tell you, is never anything but bothersome. But to do so with such unconcealed condescension is most usually the first step in a process that typically ends in a Read full story › Source: The Drum...
Read MoreBy John Glenday Microsoft has been busy hyping up its 2016 financial year with CEO Satya Nadella promising ‘magical things’ over what could be a critical 12 months for the technology giant. In a staff memo Nadella emphasised his focus upon mobile computing and the cloud by reconfiguring its suite of productivity software to operate on as many devices as possible, whilst also looking ahead with enthusiasm to the launch of Windows10 and Hololens. Nadella wrote: “I believe that we can do magical things when we come together with a shared mission, clear strategy, and a culture that brings out the best in us individually Read full story › Source: The Drum...
Read MoreWPP chief Sir Martin Sorrell calls on Dentsu Inc, Havas Group, Publicis Group, InterPublic Group & Omnicom Group rivals to join him to fight Climate Change at Cannes next year
By Stephen Lepitak Sir Martin Sorrell, chief executive of WPP, has called upon his five largest competitors to join him in “linking arms” at the Cannes Lions festival in 2016 as a symbol of their united stance against climate change. Speaking to The Drum, Sorrell directly invited the chief executives of Publicis Groupe, Omnicom, Dentsu, Havas and InterPublic Group. The idea formed on stage while Sir Martin debated with former American Vice President, Al Gore and discussed the Ask Why Not? campaign which saw competitive companies join forces on a single issue. During that, he promised to invite his competitors to come together Read full story › Source: The Drum...
Read MoreBy Samuel Joy Read full story › Source: Marketing Week...
Read MoreBy Natan Edelsburg Cannes Lions, the advertising industry annual awards and festival in France concluded over the weekend, however The Drum was there still in full swing and captured one of the best moments, an interview with WPP’s Sir Martin Sorel and Kim Kardashian. Found Remote also exclusively obtained Aol’s video interview with Coca-Cola president of marketing Wendy Clark. The video interview which can be seen above was part of Aol’s Shingerviews, a series where their “digital prophet”. David “Shingy” Shing interviews marketing leaders at the festival. Found Remote interviewed Shing about the interview with Clark, the Read full story › Source: The Drum...
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