Posts made in June, 2015

on Jun 29, 2015

By Seb Joseph Mobile advertising is increasingly becoming a programmatic buy for advertisers, accounting for two thirds of mobile ad sales in the UK, according to a report. Some 64 per cent of display and video inventory was sold automatically either directly from publishers or through programmatic exchanges in 2014, revealed the Internet Advertising Bureau (IAB). It is almost double mobile’s share of the programmatic pie in 2013 (37 per cent), a sign that publishers are rapidly adapting programmatic techniques from display for use with mobile. The explosion of video and native ad formats has been key to this shift with publishers’ efforts to push them Read full story › Source: The Drum...

on Jun 28, 2015

By Thomas Hobbs Of the £2.13bn spent on display ads across the internet and mobile last year, £960m was spent on programmatic and its solutions such as automated systems and real time bidding. The IAB anticipates programmatic will grow even further. It predicts that programmatic will account for between 70% and 80% of all digital ad spend in the UK by 2018. “Programmatic’s role in digital ad buying has grown from virtually zero to nearly half of all transactions in just five years,” says Tim Elkington, chief strategy officer at the IAB. Programmatic advertising is most popular on mobile platforms with its share of mobile ad Read full story › Source: Marketing Week...

on Jun 28, 2015

By Gillian West CNN international assignment editor Lucy Pawle was fooled by a parody flag at this year’s Gay Pride celebrations in London. Reporting from the event Pawle said she had spotted an ISIS flag amongst the crowds telling the news network: “I seem to be the only person who has spotted this.” However, there was just one problem with Pawle’s observations – the flag was a parody covered with images of dildos and butt plugs. “If you look at the flag closely, it’s clearly not Arabic,” said Pawle. “It looks like it could be gobbledegook.” The segment has since been pulled from CNN’s Read full story › Source: The Drum...

on Jun 28, 2015

By Gillian West The latest diversity figures from social media giant Facebook show its workforce is still mostly white and male. More than two thirds (68 per cent) of the company is male, compared with 69 per cent a year earlier. White employees account for 55 per cent of staff, a fall of just two per cent year-on-year. Maxine Williams, Facebook’s global director of diversity, said it was “clear to all of is that we still aren’t where we want to be” adding “there’s more work to do.” Facebook’s gender and ethnicity figures match up with other tech companies, according to the Bureau Read full story › Source: The Drum...

on Jun 28, 2015

By Gurjit Degun Adam & Eve/DDB picked up the Grand Prix in the Film Craft category at Cannes last night for “Monty’s Christmas” for John Lewis. Read full story › Source: Campaign...