Posts made in June, 2015

on Jun 28, 2015

By Staff Writer Wonderfully fun and cheesy, this spot for One Direction’s new, ah, fragrance also has lashings of style. A decent performance has been coaxed out of the boy band who are shown here demonstrating the effort it took to acquire the ingredients that make up this perfume. The combination of epic daftness, cheery chappiness and sumptuous production design are perfect for their target audience. It won’t matter if ‘Between Us’ has all the appeal of a storm drain in Blackpool – 1D fans everywhere are going to love it. Film Production: Fulwell 73 Director: Ben Turner Producer: Carly Shackleton Post Production: James Trimming @ Envy Colourist: Vicki Read full story › Source: The Drum...

on Jun 28, 2015

By Gillian West Artist AleXsandro Palombo has immortalised Caitlyn Jenner as a Simpsons-style character to raise awareness of transgender rights. “Nowadays, transgender citizens are still marginalised and forced to live in a very difficult social situation. They are victim of prejudice, discrimination and in many cases criminalised and victims of violence. Despite all of this, the policy of many countries continues to be deaf in front of their rights,” said Palombo. Read full story › Source: The Drum...

on Jun 28, 2015

By Gillian West Young people’s cancer support charity CLIC Sargent has turned to cinema advertising to raise awareness of the impact of cancer on young patients and the charity’s vital support. Featuring the story of one teenage cancer patient, 18-year-old Charlotte Eades, the campaign is supported by Digital Cinema Media (DCM) and was created pro-bono by McCann Enterprise. “We wanted to engage people with one young person’s story, in just over a minute, and using the visual material from Charlotte’s life meant we could do that in an impactful and visceral way,” explained Will Shepherd, creative director at McCann Enterprise. “Working with Charlotte Read full story › Source: The Drum...

on Jun 28, 2015

By Gillian West Morrisons has upset Muslim shoppers promoting pork products under Ramadan promotional stickers. Speaking to the press 32-year-old shopper, Shoaib Khan, said: “I don’t think it’s offensive but it’s disappointing. If you’re going to do something like that you need to do it properly. They need to be careful about this sort of thing.” In its defense Morrisons has claimed the sticker was moved. “Somebody appears to have moved the sticker before the photo was taken,” said a spokesperson for the supermarket chain. “We can confirm the Ramadan sticker is not near any pork products this week.” The faux pas comes after Read full story › Source: The Drum...

on Jun 28, 2015

By Gillian West Former Top Gear presenter Jeremy Clarkson has implied fans will be disappointed by tonight’s (Sunday 28 June) “cobbled together” final episode of the show. Pieced together from footage shot before the infamous fracas, Clarkson recorded a new voiceover for the show, under the terms of his old contract, with Hammond and May filming new links. Speaking via his column in The Sun, Clarkson said: “At 8pm tomorrow, BBC2 is screening an edition of Top Gear cobbled together from two films that were made before I got fired. One of them is quite good.” Andy Wilman, the former executive Read full story › Source: The Drum...