Posts made in June, 2015

on Jun 26, 2015

By Minda Smiley Ben & Jerry’s is temporarily renaming its ‘Chocolate Chip Cookie Dough’ ice cream to ‘I Dough, I Dough’ in honor of the US Supreme Court ruling in favor of same-sex marriage nationwide. It will be available this summer at participating Ben & Jerry’s Scoop Shops throughout the US. It can also be purchased online through the ‘Human Rights Campaign’ website, a LGBT civil rights organization. Jostein Solheim, CEO of Ben & Jerry’s, said: “Ben & Jerry’s is proud of the Supreme Court’s landmark decision against discrimination as it boldly stands up for equality for same sex couples everywhere.” See how other brands are celebrating Read full story › Source: The Drum...

on Jun 26, 2015

By Minda Smiley Comedy Central is saying goodbye to ‘Daily Show’ host Jon Stewart with a ‘#JonVoyage’ that includes an online stream of his more than 2,000 episodes. Called ‘Your Month of Zen,’ the stream begins with his first show from 11 January 1999. It will run continuously from 26 June until 6 August, his last day as host. On 2 August, Comedy Central will air ‘News Your Own Adventure,’ a one-hour special produced by ‘The Daily Show’ and hosted by correspondents Jordan Klepper, Hasan Minhaj, and Jessica Williams that will feature favorite segments from the show that were voted on by fans. SiriusXM’s Read full story › Source: The Drum...

on Jun 26, 2015

By Minda Smiley Cheerios, Absolut, and Stoli are just a few of the brands celebrating on Twitter in light of the US Supreme Court’s decision on gay marriage. On Friday 26 June, the Supreme Court of the United States ruled that same-sex marriage is a right in a 5-4 decision. Many companies, including Allstate and Esurance, have rolled out ads in recent weeks ahead of the historic ruling to show their support for marriage equality. Here are some of the best tweets: absolut.GayMarriage absolut_gay_marriage.jpg Edit Delete Cheerios.GayMarriage cheerios_gay_marriage.jpg Edit Delete Chobani.GayMarriage <span Read full story › Source: The Drum...

on Jun 26, 2015

By Direct Marketing News The cost to maintain loyal users dropped 10% to $2.47 in May, as app developers turn up the volume on targeting. Read full story › Source: DM News...

on Jun 26, 2015

By John McCarthy It’s been a busy week in technology. Here The Drum has rounded up 10 of the top tech innovations that have been touted this week as capable of disrupting the world as we know it. 1. Artists signed up to Apple’s music streaming service will receive a reported $0.002 per play during its three month free trial period. The pre-tax fee will not be turned down by musicians who were initially expecting not to get paid for their work until a timely Taylor Swift intervention pressured the company. 2. Live-tweeting one social media is one method TV networks are using to Read full story › Source: The Drum...