By Alison Millington 1. MTV wants to become television’s Instagram MTV rebrand will see it change its slogan from ‘I Want My MTV” to “I Am My MTV” and introduce a raft of new features allowing social media influencers and fans to create short-form content to appear on its television channels. The youth brand will take video content produced via Instagram or Vine with the hashtag #MTVbump and show it on its channels in less than two hours through a CMS designed by B-Reel Creative. The social media content, which could include Gogglebox-style reaction videos to shows such as Geordie Shore or artistic Vine clips, Read full story › Source: Marketing Week...
Read MoreBy John Winsor We never saw it coming. The whole slope exploded. The earth moved, and the terrain shifted underfoot as an avalanche swept us nearly 1,000 feet toward and then over a 30-foot cliff. I remember the sensation of falling; it was like being caught in a massive washing machine. Through my goggles, I saw flashes of light and utter darkness – alternating, pulsating, flickering in and out. I was upside down then right side up. It seemed to never end. What started out as one of the most beautiful days I’ve had in the mountains quickly transformed into a 30-minute lesson that Read full story › Source: The Drum...
Read MoreBy Aoife McGuinness Interested in the digital transformation of the creative industry? Then you’d better get to know Sónar+D, a cutting-edge festival in Barcelona that merges creativity, music and technology, running parallel to the Sónar international music festival. This year saw the third Sónar+D and the most successful yet, with more than 4,500 attendees taking in workshops, keynotes, panels and live performances – from speakers and organisations such as Kickstarter, Vimeo, Google Creative Labs, Chris Milk and Bruce Sterling. Below, I’ve picked out the projects that had the biggest impact on me this year. Hacking the brain Will we be able to replay our dreams in Read full story › Source: The Drum...
Read MoreBy Staff Writer Welcome to The Drum’s Brand Vine chart, powered by Burst, the short-form social video specialists. The chart is ranked on the number of loops generated by brands on the video sharing service each week. EE stole the top spot thanks to a preview of its handy Glastonbury app which lets merry festival goers use their smartphone to locate where they’ve pitched their tent. Coming in at number two was Mountain Dew. The soda giant clocked up a loop percentage increase of 164.55 per cent with a video showcasing the brand’s #DoThatDew street art collection. And Andy Murray may have just won Read full story › Source: The Drum...
Read MoreBy Sarah Vizard Read full story › Source: Marketing Week...
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