Posts made in June, 2015

on Jun 26, 2015

By Stephen Lepitak The giant screen overlooking La Croisette at Cannes has been used for a marriage proposal, which The Drum understands, was a successful one. On a typically sunny Friday afternoon (26 June) in Cannes, the digital screen placed on top of the Grand Hotel in the middle of the sea front, saw an ad run that read: ‘Celine, accepterais to de m’epouser?’ – translated as ‘Celine, will you marry me?’ It is understood that the couple were using a parasol and that the proposal took place while up in the air with a love letter running on the screen as well. Read full story › Source: The Drum...

on Jun 26, 2015

By Sarah Vizard Why Unilever is getting its agencies to prove their worth Earlier this year Unilever announced a review of its estimated $8bn global planning and buying account, so Marketing Week caught up with Luis Di Como, senior vice president of media, on how and why it’s implementing the process. The brand is not in a pitch at this time, according to Di Como, but is instead asking all its existing agencies to come and present to the brand. He said: “We take a different approach in the industry. We are asking our incumbent agencies to come and demonstrate that they have the Read full story › Source: Marketing Week...

on Jun 26, 2015

By Minda Smiley NBC is distancing itself from Donald Trump after he made offensive remarks about Mexican immigrants during his presidential candidacy speech last week. The broadcaster released a statement on Thursday 25 June that said: “Donald Trump’s opinions do not represent those of NBC, and we do not agree with his positions on a number of issues, including his recent comments on immigration,” according to Entertainment Weekly. The statement follows Univision’s announcement that it will no longer air NBC Universal’s Miss USA Pageant, which Trump partly owns, after he said that Mexican immigrants bring drugs and crime to the US. NBC Read full story › Source: The Drum...

on Jun 26, 2015

By James Swift Sir Martin Sorrell, the chief executive and chairman of WPP, has offered to stand arm-in-arm with rival network heads at Cannes next year if all will pledge solidarity with the climate change movement. Read full story › Source: Campaign...

on Jun 26, 2015

By Direct Marketing News 31% of millennials say the decision of what to cook is the least enjoyable part of the cooking process. Read full story › Source: DM News...