Posts made in June, 2015

on Jun 26, 2015

By Gillian West To celebrate Pride Month Airbnb has launched #HostWithPride, a film detailing the extra care LGBT travellers need to take. Created by Molecule SF, the three and a half minute long video sees LGBT couples talk about their travel experiences and worries they have. The film fits beautifully with the brand’s ‘Belong Anywhere’ messaging and finishes with the endline ‘We look forward to a world where all love is welcome,’ and we second that. Production Company: Molecule SF Creative Directors: Mohammad Gorjestani and Malcolm Pullinger Directors: Mohammad Gorjestani and Malcolm Pullinger Line Producer: Courtney Harrell Director of Photography: Andrew Droz Palermo Sound Design and Mix: Joel Raabe Editor: Ashley Rodholm Colorist: Read full story › Source: The Drum...

on Jun 26, 2015

By Seb Joseph Unilever is crowdsourcing sustainability ideas from consumers as the latest phase of its Foundry initiative to connect the business to entrepreneurial ideas. The company unveiled the Foundry IDEAS platform at the Cannes Lions festival today (26 June) and it will act us a hub for consumers and entrepreneurs to work together to tackle sustainability challenges. The peer-to-peer mechanic is an extension of the one behind existing Foundry initiative. Similar to the Foundry, “grand challenges” will be regularly uploaded to the Foundry IDEAS site where its community can then either submit ideas or add to other people’s in response to the pitches. Read full story › Source: The Drum...

on Jun 26, 2015

By Jon Wilkins Taking part in the judging for the Titanium and Integrated category at Cannes has provoked a few thoughts. Read full story › Source: Campaign...

on Jun 26, 2015

Johnny Hornby: How do you work out what you make time for – and what you don’t – during this busy week? Keith Weed: Some people come to Cannes and say: ‘Oh, I’m not sure, I didn’t get very much out of it.’ If you don’t then it’s your fault. Because everything’s here – just be choiceful. Johnny Hornby: Is it indicative of the changing nature of Cannes, and the changing nature of communications, and the changing nature of your job… Has this now become a tech conference rather than an ad conference? Keith Weed: It’s interesting you say that, actually. If you look Read full story › Source: The Drum...

on Jun 26, 2015

By John McCarthy Kanye West has been revealed as the most tweeted about artist attending Glastonbury 2015 in the run up the festival. Figures released by Twitter state that West was mentioned ahead of Bastille, the Foo Fighters, Florence and the Machine and James Bay, to top the list. Glasto 1 glasto_1.jpg Edit Delete On the follower front, Pharrell Williams and Azealia Banks experienced the largest user growth, 101 per cent and 76 per cent respectively, since last year’s festival. The social media site also collected the top keywords regarding the festival with ‘Line-up’ coming out on top. <div contenteditable="false" entity-bundle="gallery_item" entity-id="911" entity-type="news_components" Read full story › Source: The Drum...