Posts made in June, 2015

on Jun 26, 2015

By Natalie Mortimer Doritos has launched its new Roulette snack in a experiential push that tested peoples’ bravery by asking them to walk over hot coals. The challenge aimed to reflect the nature of the Doritos Roulette product itself, which contains one extra hot crisp in every handful of cheese flavoured crips, by creating a ‘roulette’ atmosphere for groups to enter in to. Those who agreed to take part were taken to a challenge location where they were faced with four doors and asked to choose one each. Some were greeted with a sofa, drinks and Doritos, while others were challenged to walk Read full story › Source: The Drum...

on Jun 26, 2015

By Tony Connelly The Swedish Association for Sexuality Education, rfsu, has created a new advert featuring a man in a penis costume firing glitter at people in a bid to raise awareness of chlamydia and contraception. The quick-fire advert shows the man sneaking up on people before bending over and spraying them in golden glitter from the top of the penis. The ad, which has been viewed over 50,000 times in less than a week, closes with the caption “Penis can suprise you. Use condoms”. The advert was created by 19 year-old Philip van Eck who was hired by the charity to promote the use Read full story › Source: The Drum...

on Jun 26, 2015

By Natalie Mortimer Sex is the biggest investment opportunity the tech world has ever seen according to entrepreneur and founder of MakeLoveNotPorn Cindy Gallop who is charging after a “billion dollar future”. Speaking in The Drum’s sex tech documentary The Big Turn On, which premiered at Cannes Lions on Wednesday (24 June), Gallop said that once it becomes socially acceptable to talk about and invest in sex technologies the money available to investors and advertisers could be exponential. “Every other big bet ever made in the history of tech pales against sex tech,” she said. “You potentially double, triple, quadruple your returns Read full story › Source: The Drum...

on Jun 26, 2015

By Naomi Taylor Rok Creative, an integrated creative agency based in the Midlands, has expanded their team with James Wallsgrove joining as lead digital developer and Mark Woolaston as business development manager. Wallsgrove, who joins from Creative Bridge, said: “Digital moves so fast, so you really have to keep an eye on changes to algorithms, code updates, new technologies and how consumers interact with brands online. Rok understands how vital this is to an ever-changing marketing landscape, so the decision to join the agency was a no-brainer.” With more than 10 years’ experience in the Midlands advertising agency arena, Woolaston will be responsible for engaging Read full story › Source: The Drum...

on Jun 26, 2015

By Mindi Chahal The new platform, dubbed Foundry Ideas, was unveiled during a keynote speech from the brand’s senior vice president of global media, Luis Di Como. Speaking to Marketing Week after the announcement, Di Como said: “We believe in a world where there is much more collaboration, so we are creating a platform where it’s not a two-way dialogue between Unilever and a start up, it connects everybody. “We all have the challenge to make sustainability common place. We live in a world with limited resources and we cannot continue living like this.” The brand is launching the Foundry Ideas platform with three ‘grand challenges’ Read full story › Source: Marketing Week...