Posts made in June, 2015

on Jun 26, 2015

By Jonathan Bacon A shot from Mini’s upcoming ad campaign, reflecting its more serious approach At a launch event for its new Clubman model in Berlin this week, Mini said it would embark on “an important realignment of our brand that generations from now will remember as the start of a new era for Mini”. This includes a simpler version of its logo and a move away from its humourous, tongue-in-cheek approach to brand communications in favour of a more practical, product-focused tone. Peter Schwarzenbauer, board member at Mini’s parent company BMW, explained that the new direction reflected changes in society since the German group acquired Read full story › Source: Marketing Week...

on Jun 26, 2015

By John McCarthy Wimbledon, with the sponsorship of Stella Artois, has rolled out the brand’s first autoplay Twitter Amplify video. The Twitter snapshot, sponsored by the Belgian lager brand, shows the classic scene of Nicolas Mahut and John Inser participating in their unforgettable 11 hour heat with the hashtag #ThrowbackThursday. Using Twitter Amplify, brands and advertisers can anchor their names to trending subjects, promoted by the social media site, with the help of a sponsor, in this case Stella Artois. WATCH – After 11 hrs 5 mins, the battle between @JohnIsner & Nicolas Mahut reached its climax… <a target=_blank href="https://twitter.com/hashtag/ThrowbackThursday?src=hash" Read full story › Source: The Drum...

on Jun 26, 2015

By Michael Feeley St. Tropez has unveiled the launch marketing campaign for its new Gradual Tan In Shower lotion. Developed by creative communications agency Southpaw, the new campaign imagery features St Tropez’s global brand ambassador, Kate Moss, while the campaign messaging focuses on the product’s ease-of-use and the confidence that comes with a sun-kissed glow. Jacquie Burchell, global marketing and product development director at St. Tropez brand owner PZ Cussons, said: “We wanted to launch our revolutionary In Shower self-tanning lotion with real impact through engaging video assets.” Tom Poynter, group managing director of Southpaw, said: “The campaign aims to inspire those who may have Read full story › Source: The Drum...

on Jun 26, 2015

Campaign interviews Miles Young, Bob Greenberg, Arthur Sedoun, Chuck Porter and more. Read full story › Source: Campaign...

on Jun 26, 2015

Campaign’s global staff interviewed content creators, marketing executives and influencers at this week’s Cannes International Festival of Creativity. Read full story › Source: Campaign...