Posts made in June, 2015

on Jun 26, 2015

By Natalie Mortimer Global has hired Guardian Media Group’s (GMG) chief financial officer Darren Singer in the same role. Singer will join the board of the media and entertainment group reporting into group CEO Stephen Miron. At GMG, Singer was instrumental in the development and execution of the company’s successful business transformation plan. Singer also sat on the board of Top Right Group, representing GMG’s interests in the joint venture with Apax Partners. Miron said: “Darren brings to Global exceptional leadership, knowledge and experience, having worked at some of the world’s most prestigious media and entertainment companies. We’re delighted to welcome Darren to Read full story › Source: The Drum...

on Jun 26, 2015

By Kimberlee Van Der Wall The competition for viewer’s attention is running on all cylinders right now. There’s a reason Netflix dropped $60 million for Brad Pitt – big names draw big numbers. With many movie actors moving to the small screen the heat is on to capitalize on their star power. TV networks are struggling to capture live audiences so they are luring audiences in creative ways. One strategy that has been proven successful is having their casts live-tweet. Twitter released a study showing that this is indeed driving viewers to watch. “One of the most powerful and direct Read full story › Source: The Drum...

on Jun 26, 2015

By Gillian West With the Cannes issue of The Drum – or should we say Le Drum – taking over this year’s festival, Publicis Groupe chief executive Maurice Lévy has shared his experiences of being guest editor. “The Drum entrusted my team in a way that was incredible. We had the right to choose the people we wanted to interview and choose the way in which we wanted to organise the interview, and to have that freedom was fantastic,” said Lévy at The Drum’s Cannes Party. “It was tough to make the magazine consistent,” he admitted, revealing a new found respect for journalists. “I saw Read full story › Source: The Drum...

on Jun 26, 2015

By John McCarthy The BBC Top Gear fracas doesn’t seem to have tempered Jeremy Clarkson’s taste for controversy after it emerged he made an Oscar Pistorius jibe during a live show in South Africa. Following reports that Clarkson and former Top Gear co-hosts James May and Richard Hammond are going to feature in a new motoring show, potentially on Netflix, Clarkson and May have been caught making the poor-taste remark during their live tour in Johannesburg. According to the Mirror, Clarkson, wielding a paintball gun, pretended to shoot a member of the audience before joking “I thought he was a burglar.” May reportedly retorted: Read full story › Source: The Drum...

on Jun 26, 2015

By Tony Connelly The CEO of Dentsu Aegis Network, Nigel Morris, says that having a clear vision and being able to articulate that is essential to being a successful CEO. Morris was speaking to The Drum at Cannes Lions 2015 where he discussed the importance of communicating the vision within the business itself. He also highlighted the importance of having “a compass and radar”. A compass to know exactly where you’re going and a radar to be able to adapt. Morris was appointed CEO of Aegis Media Americas in 2011 having held the position of CEO, Aegis Media North America from May 2009. In June 2012 Read full story › Source: The Drum...