Posts made in June, 2015

on Jun 26, 2015

By Omar Oakes A charity prank by Arnold Schwarzenegger, in which he walks around Hollywood and poses for pictures dressed as the Terminator, has raced to the top of the chart this week. Read full story › Source: Campaign...

on Jun 26, 2015

By Kate Magee Abbott Mead Vickers BBDO is the UK agency with the most nominations in the Film category at Cannes Lions 2015. Read full story › Source: Campaign...

on Jun 26, 2015

By Seb Joseph Cloud-based marketing platform Thunderhead has partnered with creative agency Rufus Leonard and research firm Tempo to develop products and services that allow advertisers to adapt their customer experiences in real-time. The global alliance launched at this week’s Cannes Lions festival with the unveil of the customer engagement tool Embla. It combines real-time behavioural data with emotional insights that are then used to guide contextual, personalised interactions. Further details of the service will be revealed next month. The trio are talking to several clients about using the tool with Rufus Leonard’s clients the Automobile Association and Premier Inn among those interested. All three Read full story › Source: The Drum...

on Jun 26, 2015

By John McCarthy Morning all, here’s a glimpse at all the media and marketing news you should know today. 1. Taylor Swift WILL have her latest album 1989 on Apple’s streaming service. Entertainment Weekly reports that the album will be present on Apple’s app for the 30 June launch. 2. The firm which owns Tinder is set to take online dating public. IAC/InterActive, the media conglomerate run by Barry Diller, is preparing to take its Match unit public, which includes Match.com and Tinder, according to Business Insider. 3. The Huffington Post’s soon-to-launch 24 hours live news network will most likely be part of AOL-owner Read full story › Source: The Drum...

on Jun 26, 2015

By Omar Oakes Global, the owner of Capital, Heart and Classic FM radio stations, has hired Guardian Media Group’s Darren Singer as its new chief financial officer. Read full story › Source: Campaign...