By Jonathan Bacon Brands are increasingly thinking mobile-first when creating and growing customer loyalty. The news earlier this month that upmarket retailer Harvey Nichols is launching a loyalty scheme exclusively as a mobile app is a significant statement about the rising power of digital and mobile at the expense of traditional plastic cards. Speaking to Marketing Week, Harvey Nichols’ head of digital marketing Kerem Atasoy said the launch was based on research with customers that showed 80% preferred a mobile app to a plastic card. The retailer had decided that people “don’t need another piece of plastic in their wallets”. The move has thrown Read full story › Source: Marketing Week...
Read MoreBy Alison Millington The company announced yesterday (25 June) that its revenues rose by 13% to $7.8bn in its fourth quarter, ignoring currency fluctuations. Revenues for its fiscal 2015 year increased by 14% to $30.6bn. Speaking on a call with investors, CEO Mark Parker said the company’s growth was largely due to its commitment to innovation in the e-commerce and digital space. “Consumers are increasingly connected and utilising premium, personal digital services,” he said. “Digital is an accelerator of growth that is shaping everything we do – from building deep connections to consumers with digital services and communities to driving rapid expansion of our e-commerce business.” He Read full story › Source: Marketing Week...
Read MoreBy Brittaney Kiefer Three UK agencies have been shortlisted in the Titanium and Integrated Lions category at Cannes. Read full story › Source: Campaign...
Read MoreBy Omar Oakes The UK leads the way in this year’s Film Craft Lions shortlist with no fewer than 60 entries – over a third of the total. Read full story › Source: Campaign...
Read MoreBy Tony Connelly On the 18th anniversary of her debut book Harry Potter and the Philosopher’s Stone, JK Rowling announced that her Harry Potter stage play would open in London’s West End next year. Titled ‘Harry Potter and the Cursed Child’, the play will have a focus on Harry’s early years and will tell the story of his parents. The play will be directed by Scottish director John Tiffany, who holds two Tony Awards for Best Director, and was written by Jack Throne in collaboration with Rowling. The play is the latest extension of the Harry Potter brand which also includes upcoming movie trilogy Fantastic Beasts Read full story › Source: The Drum...
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