Posts made in June, 2015

on Jun 26, 2015

By Katie McQuater What were the motivations behind ‘Instafame’? A team in the company noticed this trend of young boys – 15 to 18 year olds – with hundreds of thousands of followers, in some cases millions of followers. And basically they didn’t really do anything specific that you could point to. Thousands and thousands of likes were being generated for cute boys just looking at the camera kind of sheepishly. We found this massive amount of adoration for boys – it was really just boys we saw this happening with. We wondered what impact does that have on the kids’ self perception and Read full story › Source: The Drum...

on Jun 26, 2015

By Mindi Chahal There is no doubt being an official supplier to the Wimbledon Championships is an exclusive club. Many sponsors have a long-standing relationship with tennis’s most famous grand slam tournament, but what does this mean for those brands that have new, and arguably weaker, links to the sport? Using YouGov’s Profiles and BrandIndex tools, Marketing Week’s analysis shows that the association is more effective for some brands than others. Many sponsors do not fit the profile of a Wimbledon fan and only some see brand metrics lift in the wake of the tournament. During the 2014 championship, for example, soft drinks brand Read full story › Source: Marketing Week...

on Jun 26, 2015

By Michael Feeley Orange Bus has appointed Kris Kennedy, the digital agency’s former head of operations, as managing director to oversee a team of five new directors and support the company’s growth strategy. The agency’s co-founders Mike Parker and Julian Leighton take on chief innovation and chief executive officer roles respectively. Leighton said: “Kris has been running the day-to-day operations for some time now. Formalising and restructuring the team means he can run the business in a way that allows crucial decisions to be made quickly as the opportunities come in. Kris is an incredibly safe pair of hands and allows us to separate the Read full story › Source: The Drum...

on Jun 26, 2015

By Gillian West Lambrini has embarked on a major brand relaunch with a multichannel marketing push rolling out from today (Friday 26 June). ‘Bring the Brini’ – created by BJL – aims to celebrate the spirit of sisterhood and the girly get-together and launches with a new look website that serves as a central brand hub for fans and followers to get information and updates on Lambrini related activities. A redesigned 75cl bottle and updated product names will feature across the integrated creative and media campaign which includes three TV adverts set to run across Sky Media’s portfolio of female facing channels in Read full story › Source: The Drum...

on Jun 26, 2015

By Omar Oakes Seven UK ad agencies are hoping to win awards at Cannes for the Film Craft Lions after the shortlist was announced this morning. Read full story › Source: Campaign...