By Gillian West The Union Cycliste International (UCI) has updated its brand identity in a bid to modernise the image of the organisation. Implemented across all UCI initiatives the rebrand aims to strengthen the UCI’s relationships with its stakeholders, audiences and commercial partners. Central to the rebrand is the new visual identity which sees the distinctive rainbow stripe synonymous with the UCI World Champions featuring prominently. UCI uc.jpg Edit Delete Working with SomeOne, the redesigned logo is supported by a broader communications package which includes iconography, graphics, photography and typography. “The refreshed brand identity symbolises the UCI’s commitment to modernise and innovate while staying Read full story › Source: The Drum...
Read MoreBy Phil Worms Want to steal data? Then send out a bot. These little devils have become the scourge of our online lives. Cybercriminals distribute malicious software (malware) that turns your computer into a bot (robot) which they then get to carry out tasks over the internet without you knowing. Lots of infected computers form a network or botnet. They’ve given hackers and cybercriminals the ability to send out millions and millions of spam emails and massive Distributed Denial of Service (DDoS) attacks. The 2015 Online Trust Audit & Honor Report was recently issued in the US. This is an annual audit which tests Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Deciding between first-, second-, and third-party data can be more than some marketers can bear. Read full story › Source: DM News...
Read MoreBy Seb Joseph Nike plans to create more opportunities for people to buy goods from its social channels after seeing efforts to bridge the gap between media and commerce bear fruit in its latest financial quarter. The world’s biggest sportswear maker by sales hailed the role platforms such as Instagram were playing in its long-term efforts to spur purchases outside of its partnerships with retailers. Nike is betting bigger marketing stakes on ecommerce experiments in order to unearth data and insights that could help future personalisation and marketing efforts. Speaking on a conference call with analysts for its latest financial results, Nike chief executive Mark Read full story › Source: The Drum...
Read MoreBy John McCarthy With the Cannes Lions slowly creeping to a close, disappointed creatives will have to go back to the drawing board and start at square one – or will they? Copywriter Oli Frost and art director Josephine Shedden, a duo on placement at AMV BBDO, have created a ‘Grand Prix Generator’ website to have a bit of a laugh at the expense of the winners. Ideas generated for The Drum (which you are free to take) are ‘Protect the homeless gay puppies’, ‘Save the lonely abandoned badgers’ or ‘Free the thirsty sad penguins’. Cannes Grand Prix grand_prix.png Edit Delete The randomly generated Read full story › Source: The Drum...
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