Posts made in June, 2015

on Jun 26, 2015

Every year we see an increasing number of technology companies at Cannes Lions, an event once purely for advertising creatives. As a technology company leader, and regular Cannes attendee, what impact is this change having? No one denies anymore the critical role technology plays in everyone’s job in media and marketing, whether you’re a media buyer or seller, marketer or ad creative. As a creative, code and algorithms are essential to your relationship with your audience. So the face of Cannes is naturally evolving to reflect the industry. This is what you’d expect of the festival as it’s always been Read full story › Source: The Drum...

on Jun 26, 2015

By James Swift J Walter Thompson has created a Twitter feed that explains the Cannes Lion winning campaigns in 140 characters and emojis. Read full story › Source: Campaign...

on Jun 26, 2015

By Natalie Mortimer Mini is to roll out a new product and brand strategy that will see the BMW-owned auto company release a paired back logo, new font and new visuals. Mini has also taken a different approach to marketing, which can first be seen in the launch campaign for the new Mini Clubman model. The campaign will be the first to sport the revamped 2D logo which replaces the existing 3D logo and a new Serif font that has been developed from a typeface manually-set by Swiss designers used in publishing, has been introduced. The Clubman campaign, which launched earlier this week (24 Read full story › Source: The Drum...

on Jun 26, 2015

By John Glenday Marketing communications brand J. Walter Thompson London has unwrapped its @cannesin140 Twitter page, designed to recreate descriptions of every Cannes Lion Gold winning campaign using nothing but emoji characters. The off the wall project is described as a simple and fun way of keeping tabs on the awards by providing an ‘at-a-glance’ breakdown of each campaign. Toby Chiswick, social media director at J.Walter Thompson, said: “With @Cannesin140 we wanted to deliver something helpful but that also celebrated the great work on show and captured the fun of this utterly unique event. “Whether you love them or not Emojis are ubiquitous at the moment Read full story › Source: The Drum...

on Jun 26, 2015

By Michelle Hill As a marketing manager at a search agency, I am often asked what our specialists do on a day-to-day basis. Yes, they increase the visibility of our customers’ websites online, but what about the ins and outs of the particular techniques they use? Whenever our customers visit, we invite them to sit with the teams so that they can see for themselves what goes on behind the scenes on their campaigns. They’re always quite taken aback by the colossal amount of data we collate and interpret in order to ensure that their brand gets in front of the right people, in Read full story › Source: The Drum...