By Abderrahmane Sissako Having left Mauritania at the age of 19 for the new horizons offered by developed countries Russia and France, Abderrahmane Sissako, the director of multi-award winning film Timbuktu, tells us about the role that technology plays in the creative process of storytelling. Forced to leave my country for far away climes, I quickly realised that learning about anything required a certain predisposition, especially in learning how to use technology and in our relationship to it. And actually, I found that this predisposition, this acceptance of technology, is in some ways actually stronger in people from faraway countries because they understand that Read full story › Source: The Drum...
Read MoreBy Staff Writer From abstract art to Albert Camus and the Rue de Seine to John Steinbeck, we find out about the authors, actors, artists and areas that mean most to Maurice Lévy, guest editor of The Drum’s Cannes issue. Read full story › Source: The Drum...
Read MoreBy John Glenday Advertising giant WPP has teamed up with sports car brand Aston Martin Lagonda to form a global marketing services team with the aim of establishing a full marketing communications partnership next year. The move was announced by WPP founder Sir Martin Sorrell at the Cannes Lions International Festival of Creativity, by offering Aston Martin access to talent and resources of WPP’s agency network. Sorrell said: “We are very happy that Aston Martin has asked WPP to create a team to help activate its ambitious growth plan, extending its luxury marketing voice to new customers in fresh markets. Each client’s needs are unique, Read full story › Source: The Drum...
Read MoreBy Seb Joseph O2 is integrating its marketing in a way that matches the seamless mobile interactions users demand as it launches a nationwide push to highlight its role in bringing some of those experiences to life. Question marks hover over the future of the brand ahead of its proposed purchase by Three’s owner Hutchison. But until regulators give their verdict on the deal, it is business as usual for O2’s marketers who are adjusting to an integrated way of working, across disciplines and teams, in order to think experience-first. “There’s no change,” to O2’s marketing despite Telefonica and Hutchison agreement on £10.25bn fee Read full story › Source: The Drum...
Read MoreBy Gurjit Degun YouTube does not consider the rise of video on other platforms a threat, claiming there is plenty of “headroom” for each offering. Read full story › Source: Campaign...
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