By Ross Farquhar The Cannes Lions Festival might just be showing us that, contrary to popular belief, public and industry might both want marketing to benefit society, says 101’s Ross Farquhar. Read full story › Source: Campaign...
Read MoreBy Maisie McCabe Aston Martin Lagonda has appointed WPP to its global integrated marketing account. Read full story › Source: Campaign...
Read MoreBy Mindi Chahal Speaking at an event at the festival, titled ‘data and creativity: a beautiful tension’, Mathieu outlined the ways that data will inevitably make marketing more human and why brand marketers need to assess what they have been taught about advertising. Mathieu said: “We all believe in the things that we have learned about the planets of advertising, media and communication, but what if there was a completely different model where data powers an ability to personalise and contextualise everything.” It will allow brands to deploy a technique that he calls ‘de-averaging marketing’, which means advertising no longer talks to an average consumers Read full story › Source: Marketing Week...
Read MoreBy Mindi Chahal The content panel at Cannes included Intel’s Becky Brown, Nicole Kane at McDonalds and Kenny Mitchell at Gatorade and was hosted by CEO of US site The Onion, Michael McAvoy (left to right) Data is a hot topic at Cannes Lions with many talks dedicated to the subject and ad tech vendors flocking to the festival, so outdoor advertising for these suppliers can be spotted from the beach to conference centre – but for Intel the amount of choice is a distraction. In response to a question about which advertising technology tool the marketer would want to exist to make brands’ lives Read full story › Source: Marketing Week...
Read MoreBy Mindi Chahal Sport England’s ‘This Girl Can’ campaign has won a gold in the new Glass Lion: The Lion for Change award, introduced this year to recognise work that addresses issues of gender inequality or prejudice. The award follows This Girl Can’s success at the Cannes Health Lions, as the campaign was presented with the Grand Prix for Good award, which is one of only two Grand Prix For Good accolades, both of which are presented by the United Nations and recognise campaigns that have a public service message. For CEO, Jennie Price, Sport England’s success is down to strategic rigour and the capabilities Read full story › Source: Marketing Week...
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