Posts made in June, 2015

on Jun 25, 2015

By Minda Smiley Viacom’s MTV International is refreshing its image with a digital push that will feature social media videos created by fans between TV programming and on other platforms. Changing its tagline from ‘I want my MTV’ to ‘I am my MTV,’ the brand is encouraging viewers who want to appear on the channel to use the hashtag ‘#MTVbump’ as the 30-year-old brand attempts to remain relevant with young people. Kerry Taylor, senior vice president of youth and music for Viacom International Media Networks and chief marketing officer of Viacom UK, told The Hollywood Reporter: “MTV has always been committed to reinvention, Read full story › Source: The Drum...

on Jun 25, 2015

By Staff Writer With Cannes Lions nearly over for another year, The Drum has joined forces with Jungle Studios to record one of two podcasts bringing you reaction and insight from this year’s festival. In the first instalment of the Jungle Drum, we bring you music from the Little Black Book beach, some insight from bosses as Jelly and Rushes, viewpoints from this year’s Pharma chief Rob Rogers, CCO of Sudler and superstar Pharrell Williams is interviewed by The Drum’s reporter, Jennifer Faull. So check out The Jungle Drum to hear some of the goings on out at Cannes. Read full story › Source: The Drum...

on Jun 25, 2015

By Direct Marketing News Marching ever further away from its diary days, the ratings king widens its digital footprint with BrightRoll, DoubleClick, Rocket Fuel, Viant, among others. Read full story › Source: DM News...

on Jun 25, 2015

By Minda Smiley Google has notified guests of its Cannes party that the event has been cancelled out of respect for one of its executives who tragically died earlier this week. The company sent out an e-mail to attendees that said the party, which was scheduled for the evening of 25 June, is canceled. “Our hearts are with the family,” it said. Attending the festival, Stephen Lepitak, editor of The Drum, said: “It is unprecedented gesture for any party at Cannes to be cancelled so late in the date. For Google to do this shows that they are fully aware of the gravitas of Read full story › Source: The Drum...

on Jun 25, 2015

By Adam Flomenbaum Ooyala, a leading video publishing, analytics, and monetization company, today released its Q1 2015 Global Video Index report, and the findings are clear: mobile video is taking over. As the repot details, mobile video plays, saw a “100% increase since Q1 2014, when mobile video plays accounted for just 21% of all online video plays. Going back to the start of 2013, when mobile video made up just 9% of video plays, that year-over-year increase becomes an astounding 367%.” Video publishers optimizing for mobile also should be thinking about tablets: 59% of people watching video on tablet devices are watching Read full story › Source: The Drum...