By Minda Smiley WPP has acquired Portland-based SET Creative, a brand experience agency with offices in New York and Los Angeles. The move comes as WPP builds out its branding and identity division, which already includes retail and brand consultancy Fitch and global brand agency Brand Union. Simon Bolton, who serves as group CEO of WPP’s branding and identity agencies, will oversee SET as well as SET Live, the agency’s London-based live experience entity. Founder of SET Sabina Teshler and president Alasdair Lloyd-Jones will continue to lead the agency and will report to Bolton. Of the acquisition, Bolton said: “SET creates world class physical and digital brand Read full story › Source: The Drum...
Read MoreBy Minda Smiley Publisher IBT Media, which owns International Business Times, has named Mitchell Caplan as it first chief marketing officer (CMO). In this new role, he will be tasked with driving revenue through advertising. He will also be responsible for brand development. Before joining IBT Media, he served as chief marketing officer at agency Olson. He has also held this role at both McCann and Y&R throughout his career. CEO and co-founder of IBT Media Etienne Uzac said of Caplan’s appointment: “Mitchell is going to live and breathe our brands, digging deep into their meaning to redefine and narrow how we see them. Ultimately, everything Read full story › Source: The Drum...
Read MoreBy Tony Connelly Blackberry’s attempts to turn around years of financial loss by rebranding itself as a software company has shown early signs of success according to its latest quarterly report however industry analysts remain doubtful over the long-term viability of the new direction. The Canadian phone firm has been struggling to compete in recent years and has recorded loses of around $1.2 billion a quarter. However rebranding efforts and a focus on recapturing the business to business market where they first made their name has resulted in profitability for the first time in years. Their recent financial quarterly results reported software revenue Read full story › Source: The Drum...
Read MoreBy Kati London It’s no secret that we live in an increasingly connected world. From wearables to traffic lights – even a herd of cows in Japan is now hooked up to the web – the data collected through a broad range of sensors has the potential to change our lives. Combining human emotions with these autonomous systems provides the power to understand data in a way that creates engaging experiences and helps us all to achieve more – whether that’s a simple tool that saves a few minutes each day, or something more complex that solves issues being faced by an entire Read full story › Source: The Drum...
Read MoreBy Stuart Aitken Unless you’ve been living under a stone, you’ll be aware that Florence & The Machine have been revealed as replacements for Foo Fighters at this year’s Glastonbury. Taking over the top slot on the Friday night is a big ask for any band – especially when you’re replacing one that is so very well-established, and so very traditionally male. This maleness may go some way to explain why as part of our social analysis of digital behaviour in the run up to this year’s Glastonbury, we discovered that a staggering 73.7 per cent of the Twitter activity around Florence’s unveiling Read full story › Source: The Drum...
Read More
Industry News