By John McCarthy The fee Apple is going to pay artists during the first three ‘free’ months of its Apple Music service has reportedly been released. Artists signed up to the service will earn $0.002 per stream, for the first three months, pre-tax, according to Music Business worldwide. In the UK, after tax, music rights holders will receive a total of $0.0016 – which is still to be split between artists and labels – although the fee will rise slightly after the trial. Rival Spotify on the other hand claims it pays labels and publishers between $0.006 and $0.0084 per stream. The Apple u-turn to reimburse Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Smartphone and tablet views have quadrupled in two years, leading mobile to claim 50% of video viewership by year’s end, says a study. Read full story › Source: DM News...
Read More'75% of our business is stuff that Don Draper would feel uncomfortable with' – Sir Martin Sorrell on Mad Men and why print is undervalued
Johnny Hornby: Martin, during such a busy week packed with events and conferences, how do you work out what to make time for at Cannes and what not to make time for? Sir Martin Sorrell: The answer is with difficulty. Our activity is focused on clients first and foremost. Given that we have this large number of media reviews going on in America, obviously getting to see clients who are in those media reviews is critically important. Then media owners. And the last area is agency people – so we have our people and indeed competitors sadly – I wish there were Read full story › Source: The Drum...
Read MoreBy Minda Smiley Pampers’ heartwarming spot ‘Hush Little Baby’ shows all of the different ways society helps make life better for babies all around the world. Created by Saatchi & Saatchi New York, the spot begins with a mother singing a lullaby to her newborn. It then goes on to show all of the other people who impact a baby’s life on a daily basis, from a stranger who helps a mom carry her baby’s stroller up a crowded staircase to an uncle who decides to quit smoking. With the hashtag ‘#BetterForBaby,’ the global ad showcases families from numerous backgrounds and cultures. At the diaper company’s <a target=_blank Read full story › Source: The Drum...
Read MoreBy Marketing Week Reporters The ad industry talking about diversity is the first step to making it more diverse. Walking around Cannes this week it has been hard to miss the subject of diversity. The Glass Lion was introduced this year as a way to honour ad campaigns that address issues of gender inequality or prejudice. It drew 166 entries from campaigns such as Sport England’ “This Girl Can” and Procter & Gamble’s “Like A Girl”. It was the one everyone wanted to win. Diversity within the marketing industry itself has also been up for debate. Speaking at a panel discussion held by the IPA this morning Read full story › Source: Marketing Week...
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