Posts made in June, 2015

on Jun 25, 2015

By Mindi Chahal Read full story › Source: Marketing Week...

on Jun 25, 2015

By John McCarthy Advertising sage Dave Trott has claimed that industry festival such as Cannes Lions actually “prevent creativity”. Trott, who has worked on memorable advertising in the UK for the likes of Toshiba, Holsten Pils and Ariston’s, made the point that the public is the true judge of the best advertising. Speaking with Advertising Week, Trott said: “Ad festivals prevent creativity. You’re not doing advertising for six million people in the street anymore, but for 10 people on the jury, and for a few clients. “You win an award, because then Martin Sorrell will give you a raise, and Martin Sorrell can go Read full story › Source: The Drum...

on Jun 25, 2015

By John McCarthy Lindsay Pattison, the head of global media agency Maxus, has claimed that there are so many brands vying for consumer attention that it is “paralysing” them and storytelling is suffering as a result. Speaking at Cannes Lions 2015, Lindsay Pattison, worldwide chief executive of Maxus, discussed with Shing the attention economy, her experience as a Media Lions jury member, leveling the playing field for women in the industry and AOL’s partnership with NBCUniversal. On the attention economy, she said: “Our attention is so stretched and it paralyses you so I think you actually end up not paying attention to any beautiful story Read full story › Source: The Drum...

on Jun 25, 2015

By Stephen Lepitak Durex has no plans to advertise with or sponsor any hook-up apps such as Tinder or websites facilitating affairs anytime soon, according to Ukonwa Ojo, head of global brand equity for Durex and KY at Reckitt Benckiser. Ojo was speaking at the Cannes Lions Festival on a panel with The Drum’s team behind a new online documentary, The Big Turn On, which explores the rise of sex technology and features Make Love Not Porn founder Cindy Gallop, Mirror Online technology editor Olivia Solon and Alix Fox, the journalist and sex educator. “There is a greater mobilisation which is Read full story › Source: The Drum...

on Jun 25, 2015

By Tony Connelly Cannes Lions faced disruption today after taxi drivers blockaded Nice Airport in protest against the ride-hailing service Uber. The airport and the La Croisette promenade in Cannes were affected by the strike which is targeting strategic points along the highways to cause difficulty for people traveling to events at the advertising festival. Reports from Cannes have claimed that taxi drivers blockading the airport have been aggressively surrounding cars that attempt to break through the blockade. Courtney Love tweeted a photo of a smashed window from inside her car, claiming that picketers had attacked it. Dude @kanyewest Read full story › Source: The Drum...