The Creative sector has been growing fast for some time and the latest government figures* which were published in January looked at the creative industry’s performance up until 2013. It revealed growth increased by 10% that year– higher than any industry in the UK. The outlook for this to continue in 2015 is promising, presenting real growth opportunities for businesses in this sector. Knowing how to take advantage of the economic environment is key and we’ve pulled together some top tips to help businesses on their growth journey. Knowledge is Power Making sure your business idea is viable is a good first step Read full story › Source: The Drum...
Read MoreThe Creative sector has been growing fast for some time and the latest government figures* which were published in January looked at the creative industry’s performance up until 2013. It revealed growth increased by 10% that year– higher than any industry in the UK. The outlook for this to continue in 2015 is promising, presenting real growth opportunities for businesses in this sector. Knowing how to take advantage of the economic environment is key and we’ve pulled together some top tips to help businesses on their growth journey. Knowledge is Power Making sure your business idea is viable is a good first step Read full story › Source: The Drum...
Read MoreBy Eamonn Carey It could have been a storyline in HBO’s Silicon Valley. A truth stranger than Mike Judge’s satirical fiction. Tic Tac had a problem. It thought that millennials wouldn’t be content with a simple mint. That oh-so-important generation would need something more. ‘Entertainment, release from boredrom – they’d need emotional rescue’. So it’s releasing a mint that changes flavour as you eat it. Roald Dahl would perhaps roll his eyes. Willy Wonka would surely think two flavours isn’t enough. The Tic Tac story was the starting point for a New York Times article this week – talking about the industry that’s Read full story › Source: The Drum...
Read MoreBy Justin Pearse Encouraging successful female entrepreneurship is crucial to avoid an economic impact that could lead to big societal problems according to Dell global VP of marketing Allison Dew. Speaking on a panel at Cannes Lions on tackling the gender gap in the global creative tech sector, Dew highlighted the small proportion of startups founded by women that got past the £1m valuation mark and said it was crucial women were encouraged and supported to become successful entrepreneurs to feed the economic need for new businesses. “Women don’t have the same access to capital and information as men do when starting a business. A Read full story › Source: The Drum...
Read MoreBy Chris Pearce Unilever’s Keith Weed took to the Cannes stage dressed in his trademark lurid jacket. This time it was lime green. Weed’s theme this year was “connecting purchase with purpose”, an attempt to link sales with sustainability. In a bid to win around the audience, Weed opened with video footage of 20 big names, including Sir John Hegarty, Martha Lane Fox and Michael Roth. The films introduced Weed’s three themes. “Ideas”, “Trust” and “Transformation”. Ideas Starting out with ideas, Weed argued convincingly that storytelling has to be inspirational, has to engage people with their hearts. Predictably, he cited Unilever’s Dove work as a strong example. Read full story › Source: The Drum...
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