Posts made in June, 2015

on Jun 25, 2015

By John McCarthy Triumph lingerie has apologised for publishing an unsettling discount ad in a Sri Lankan newspaper. Ahead of Father’s Day, the brand issued a 15 per cent discount of lingerie for ‘For the ladies … who pamper their dads’ in Ceylon Today. Needless to say, the connotations that lingerie ownership is linked to the wellbeing of fathers is creepy enough to send the blunder around social media feeds, giving the brand much more traction than it originally intended… As a result of the backlash, the company issued an apology for the tagline. “Triumph International is a global brand operating in many countries around the world Read full story › Source: The Drum...

on Jun 25, 2015

By Seb Joseph Traditional brands must overhaul their recruitment and retention of people if they are to win the war on talent and compete with the likes of Apple, Google, Facebook and Twitter for staff, according to Mondelez media boss Bonin Bough. Speaking at a Tubemogul session during Cannes Lions Festival of Creativity Bough said the “scariest” challenge currently for brands is talent, and brands must restructure themselves so they can take a proactive role in helping train the next generation of leadership. “There is a drain on our industry in terms of talent, and the fact our partners like our agencies are having a Read full story › Source: The Drum...

on Jun 25, 2015

By Kimberlee Van Der Wall The mark of a truly great television program is its ability to explore a world viewers may have never known while also making it familiar to them. No matter how far or distant the world being portrayed on your screen seems, the characters and story lines can feel like your own life. Game of Thrones is set in a fantasy world that doesn’t exist yet viewers can find themselves relating to one or more of the characters. We’ve even tried to modernize them and visualize who they’d be if they existed in our lives today. Yet, what Read full story › Source: The Drum...

on Jun 25, 2015

By Ruth Mortimer The Daily Mail has announced a business partnership with US personality Dr Phil to create Daily Mail TV, a daily news and entertainment TV show that will launch next year. Speaking at Cannes Lions, Martin Clarke, publisher of Mailonline, claimed that “everything you see on the website will be represented on TV.” Dr Phil said: “We are always looking for ways to disrupt TV.” He added that advertisers were increasingly asking for video and TV experiences that bridged both TV and digital channels. “We all know that broadcast and digital are living in parallel and interacting.” The Mail brand will join up its Read full story › Source: Marketing Week...

on Jun 25, 2015

By Tony Connelly The Daily Mail is expanding into TV with the launch of an online TV series ‘Daily Mail TV’ which will be hosted by US television presenter Dr Phil McGraw and will focus on showbiz and online trending topics. The announcement was made aboard the Daily Mail’s boat today during Cannes Lions 2015. The new syndicated TV series will have anchors in London, New York, Sydney and Los Angeles and is scheduled to launch in autumn 2016. While speaking to the media at the announcement, publisher, Martin Clarke said the new TV series would be “part of the Daily Mail dot com and Read full story › Source: The Drum...