Posts made in June, 2015

on Jun 25, 2015

By Staff Writer There is a truism at the heart of the ad, tech and digital industries that too few women occupy senior leadership and managerial roles. While huge strides have been made in addressing women’s rights, from enhanced maternity pay to flexible working and board representation, women are still woefully under-represented in key roles in development, planning and creative – they make up just 13 per cent of developers at Airbnb, for example. The Drum, together with experience design agency Critical Mass, brought together a group of senior female industry leaders to discuss the issue and attempt to construct a charter for change. The Read full story › Source: The Drum...

on Jun 25, 2015

By Maisie McCabe McCoy’s, the KP Snacks crisps brand, is speaking to agencies about its advertising arrangements. Read full story › Source: Campaign...

on Jun 25, 2015

By Rebecca Stewart Morning all, here’s a glimpse at all the media and marketing news you should know today. 1. Apple is rolling out a new policy with iOS 9 that restricts advertisers from obtaining app-download data, says Business Insider. The tech giant announced the move in a private session at its Worldwide Developers Conference. 2. Facebook has tapped Yahoo’s top cybersecurity executive, Alex Stamos, for its chief security officer post, according to the Wall Street Journal. “There is no company in the world that is better positioned to tackle the challenges faced not only by today’s Internet users but for the remaining Read full story › Source: The Drum...

on Jun 25, 2015

By Stephen Lepitak The Daily Mail is expanding into TV with the launch of an online TV series ‘Daily Mail TV’ which will be hosted by US television presenter Dr Phil McGraw and will focus on showbiz and online trending topics. The show will extend the reach of the world’s most read newspaper site and will be produced by McGraw’s Stage 29 Productions. The announcement was made aboard the Daily Mail’s boat today during Cannes Lions 2015. The new syndicated TV series will have anchors in London, New York, Sydney and Los Angeles and is scheduled to launch in autumn 2016. “This is going to Read full story › Source: The Drum...

on Jun 25, 2015

By Stephen Lepitak The Daily Mail is to extend its MailOnline online platform offer with the creation of a syndicated TV series ‘Daily Mail TV’, which will be produced through a partnership with TV presenter Dr Phil McGraw. The show will extend the reach of the world’s most read newspaper site and will be produced by McGraw’s Stage 29 Productions. It will have anchors in London, New York, Sydney and Los Angeles and headquartered from the New York office. “This is going to be part of DailyMail.com and Daily Mail, it is a complete integration of the two teams. This is not a gimmick,” said Read full story › Source: The Drum...