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Posts made in June, 2015

Study: The most engaging newspaper brand on Twitter is… The Telegraph?

on Jun 25, 2015

By John McCarthy The most engaged UK media title on Twitter is the Telegraph according to research from social media analytics company Brandwatch. Analysing the UK’s top media brands, the report found that the print industry typically generated three times the volume of social media mentions that TV or radio achieved. During the study window (1 January 2015 – 28 February) the print industry sparked 61 per cent of all online chat, followed by TV at a fifth and radio at 19 per cent. Print graphic.png Edit Delete Leading the social index for social media performance, each brand’s total online mentions, total social mentions Read full story › Source: The Drum...

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Brand of the Day: Whole Foods

on Jun 25, 2015

By Tony Connelly Whole Foods is battling to defend its image after it was accused in New York of routinely overcharging customers. The New York Department of Consumer Affairs accused the upmarket organic food retailer of overstating the weight of some pre-packaged products, resulting in customers being charged up to $4.13 more than they should have. The governmental department conducted tests on 80 different pre-packaged products bought in nine of its New York stores found that all were labelled with erroneous weights. Following the report, Whole Foods said it rejected the DCA’s “overreaching allegations” and that customers were its number one priority. While the brand has received Read full story › Source: The Drum...

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