Posts made in June, 2015

on Jun 25, 2015

By Clare Bowen The UK is celebrating a strong performance in radio at Cannes, crowned with a gold Lion for Dove that reduced the jury to tears. Read full story › Source: Campaign...

on Jun 25, 2015

By Arif Durrani The speed that the media landscape is evolving, and the continued focus on marketing costs and return on investment is behind the unprecedented number of global media reviews, according to Martin Sorrell, WPP’s chief executive. Read full story › Source: Campaign...

on Jun 25, 2015

By John Collison Mobile’s growing prevalence is revolutionising internet commerce, says John Collison, co-founder of payments company Stripe, and it will be the brands who elegantly combine mobile and dynamic business models to provide richer experiences for users who will reap the rewards. There’s a mismatch between the bricks-and-mortar world and the interconnected, internetfirst services cropping up. And while the sharing economy has become a bit of a buzzword, it shouldn’t be overlooked. Indeed, French long distance ridesharing company BlaBlaCar claims it now transports more people in Europe each month than Eurostar. The increasing prevalence of mobile devices is allowing internet services to chomp away Read full story › Source: The Drum...

on Jun 25, 2015

By Omar Oakes Innocean Worldwide Europe has appointed a new president and chief executive as the agency attempts to grow beyond its main clients, Kia and Hyundai. Read full story › Source: Campaign...

on Jun 25, 2015

By Sarah Vizard Paul Ferraiolo will join the UK team from 1 August to head up its marketing. He has previously held a number of jobs at BMW including manager of product planning and strategy and president of BMW’ sister brand Rolls Royce. He replaces Uwe Dreher, who has gone back to BMW’s headquarters in Germany to lead global communications. Ferraiolo’s appointment follows a busy year for BMW, which changed its main agency from WCRS to FCB Inferno a year ago. That decision was made, said BMW’s UK brand manager Nicola Green, to ensure BMW had a more integrated marketing strategy that combined more Read full story › Source: Marketing Week...