By Sarah Vizard Heineken is only the second company to be awarded the top brand honour at Cannes twice. The Festival’s chief executive, Philip Thomas, says the award recognises how Heineken is “breaking the boundaries of creativity” and proves that the company “truly believes that creativity drives business and can improve the state of the world”. “Heineken lives and breathes creativity throughout its organisation and has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands.” That shows in how many Cannes awards Heineken has won over the last three years alone. In total six Read full story › Source: Marketing Week...
Read MoreBy Dan Machen Allow me to set my stall out early: I’m not a massive fan of Janet Street-Porter. To be fair, this opinion was formed in a split second, when I saw her in a programme about the creation of the (ill-fated) L!VE TV station in the 90s. (Street-Porter was MD.) In one behind-the-scenes incident, the technical director was trying to explain why live ticker-tape screens weren’t working. Street-Porter impatiently cut him off: “Oh, I don’t care HOW IT WORKS, just make it ****ING WORK!” Some two decades on, I see a worrying trend in that we’ve all got a lot more ‘JSP’. Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Web scraping is on the rise and its legality is being debated. The future of big data could hang in the balance. Read full story › Source: DM News...
Read MoreBy Direct Marketing News The marketing industry is constantly changing. Here are some suggestions on how marketers can keep up. Read full story › Source: DM News...
Read MoreBy Direct Marketing News The Sacramento Kings score with a new approach to their email strategy that’s more than doubled the NBA team’s season-ticket base. Read full story › Source: DM News...
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