By John Glenday British department store Debenhams has reported flat sales growth in the third quarter as the retailer struggles to gain market share from market leader John Lewis. This represented a significant slowdown of the 1.3 per cent growth achieved in the second quarter, although this was flattered by a one per cent boost from a shift in a key sales period. Despite this lacklustre performance Debenhams remains on course to meet expectations for £111m in pre-tax profits in its full year results, compared with £110m the year before. Paul Thomas, of retail consultancy Retail Remedy, said: “Debenhams’ sales, much like its image, are stuck Read full story › Source: The Drum...
Read MoreBy Seb Joseph UK web industry body JICWEBS has bolstered efforts to curb viewability concerns across the industry with revised guidelines for online ad trading. The updates expand on last year’s “Principles for Viewability Products” initiative in order to reflect the issue’s growing impact on advertisers’ buying decisions. Feedback from a UK-focused cross-industry group informs the measures as well as the learnings from the Media Rating Council (MRC) and the Interactive Advertising Bureau (IAB) in the US. Despite ongoing industry efforts to clarify, viewability remains a murky subject for advertisers, one that is threatening to become even more splintered as publishers and brands increasingly employ Read full story › Source: The Drum...
Read MoreBy Mindi Chahal Following the news that Verizon completed a $4.4 billion deal to buy AOL on 23 June, with a reported summer launch of mobile first video service with live TV content, top marketers gathered in Cannes to discuss the future of TV ad buying. Speaking to Marketing Week after the panel event, hosted by AOL, West said: “Too many people get caught up in this phrase ‘mobile first’ and quite frankly that’s missing the point. If you are a consumer, it’s about how you can access content with the best user experience.” Brian Angiolet, senior vice president of consumer products at Verizon, believes Read full story › Source: Marketing Week...
Read MoreBy John Glenday BT is calling on communications watchdog Ofcom to consent to the dismantling of the UK’s fixed landline network, to enable it to compete more effectively on new technology with the likes of Apple and Facebook. The telecoms firm is seeking to migrate all landlines to internet-based voice calls over the coming decade but says it is hamstrung by existing rules which stipulate it must maintain a fixed line service. Uptake of such technology has now reached a point where BT argues that any lifting of the obligation would have only a minimal impact on a minority of customers whilst enabling further investment Read full story › Source: The Drum...
Read MoreBy Tammy Einav Following John Lewis winning global Creative Effectiveness Lion on Monday night, Tammy Einav, a managing director at Adam & Eve/DDB, reflects on picking up the coveted award for the second time. Read full story › Source: Campaign...
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