Posts made in June, 2015

on Jun 25, 2015

By Staff Writer Brands have always wanted to weave their stories into popular culture: something only accelerated since Red Bull’s Stratos jump and the move towards culturally relevant branded content. On the opposite side of the coin, musicians and artists are reaping the rewards of such partnerships, allowing them to create bigger, better experiences. At the forefront is DJ and producer David Guetta, who is no stranger to partnerships having worked with brands including Coca-Cola and Tag Heuer to create brand-sponsored entertainment. With advertisers increasingly seeking more inventive ways to position themselves, music can offer the perfect opportunity for creative tie-ins, harnessing emotion and bringing Read full story › Source: The Drum...

on Jun 25, 2015

By John Glenday Facebook is going all out for growth with its new Messenger service, the direct mail spin-off from its own site, by making the app available to anyone with a phone number. This means that even people who refuse to sign up to a Facebook account will still be able to access its full range of functionality; including photos, videos, group, chats, voice and video calling. In a statement Louis Boval, Facebook software engineer, said: “With Messenger, we’ve been focused on creating the best messaging experience possible by giving people a fun and easy way to connect and express themselves with friends and Read full story › Source: The Drum...

on Jun 25, 2015

By John Glenday Twerking, the act of dancing in a sexually provocative manner, may have only entered the popular lexicon as recently as 2013, following some arresting moves by singer Miley Cyrus but the act itself dates back much further, according to the Oxford English Dictionary. Linguists tracing the evolution of the word found it amongst 500 new additions to an 1820 edition of the tome, when editors inserted the word ‘twirk’ in reference to a twist, jerk or twist. From there the verb emerged in 1848 before evolving to the ‘twerk’ spelling we are familiar with today in 1901. Fiona McPherson, senior editor of Oxford Read full story › Source: The Drum...

on Jun 25, 2015

By Thomas Hobbs From today (June 25) the youth brand will be able to air any video content produced via Instagram or Vine under the hashtag #MTVbump on its channels in under two hours through a CMS designed by B-Reel Creative. Subsequently, the social media content – which could include Gogglebox style reaction videos to shows such as Geordie Shore or artistic Vine clips – will appear during MTV advertising breaks and also on a new TV segment called ‘MTV Breaks’ which will host a selection of the best clips. MTV International’s VP of marketing Tanya Leedekerken said Bump could also tie into events. She Read full story › Source: Marketing Week...

on Jun 25, 2015

By James Swift Sustainable living brands accounted for half of Unilever’s growth last year and grew twice as fast as other products, according to Keith Weed, the multinational’s chief marketing officer. Read full story › Source: Campaign...