Posts made in June, 2015

on Jun 25, 2015

By Katie McQuater Publicis Groupe chief executive Maurice Lévy, guest editor of The Drum’s Cannes issue, has given an exclusive behind the scenes glimpse into his office, in a virtual reality film produced by The Drum and Unit9. Filmed using a 360-degree camera comprised of a ball of GoPros, the video shows Lévy discussing the significance of several items around his office, including a jar of sweets on his desk and a bible rescued from a fire. Read full story › Source: The Drum...

on Jun 25, 2015

By Seb Joseph Contextual targeting not programmatic-driven volumes are key to premiumising mobile media amid the flurry of ineffective ads being “blindly bought” through ad networks, claims gaming publisher Gameloft. It is why the business opened its ad inventory direct to marketers four months ago and why it has recently started talking to them like a media owner rather than a publisher. Simply put, this shift means it no longer peddles a performance-based model based on cost-per acquisition, and instead stresses the ability to drive brand-led metrics now that it sells its own media. It is a risky and somewhat old-fashioned approach at a time Read full story › Source: The Drum...

on Jun 25, 2015

By Seb Joseph Adidas is reprioritising its football marketing budget to switch from technology driven to customer insight-led strategies in order to grow annual sales at a mid-single digit rate over the next five years. The shift serves as the cornerstone of the company’s revamped football gameplan that saw it scrap its old boots in favour of two new lines earlier this year. Spend will now be channelled not only at players but also through more activations on the shop floor and setting up grassroots in key cities. Ultimately, the strategy aims to take Adidas’ football business closer to fans and its retail partners. Read full story › Source: The Drum...

on Jun 24, 2015

By Minda Smiley Vice Media’s co-founder and CEO Shane Smith has said the freedom he has to act as the “Stalin of Vice” and not have to answer to shareholders has allowed the business to take risks in a way that traditional brands and publishers cannot. This was just one of the insights he gave agency The&Partnership’s John Hornby during an interview at the Cannes Lions festival where he discussed a variety of topics including how Vice got unprecedented access to ISIS and why traditional media companies are struggling while Vice is growing. Calling himself the ‘Stalin of Vice,’ Smith said one of the Read full story › Source: The Drum...

on Jun 24, 2015

By Brittaney Kiefer Wieden & Kennedy London and AKQA won gold Lions in Cyber at this evening’s awards ceremony in Cannes. Read full story › Source: Campaign...