Posts made in June, 2015

on Jun 24, 2015

By Noel Young At its peak, Martha Stewart’s US home-making empire, was worth well over $1 billion. This week the company agreed to sell itself to Sequential Brands, a conglomerate whose brands include Jessica Simpson and the Franklin Mint, for just $353 million. So has Martha, 73, “fallen from her throne,” as one publication put it? Don’t count on that. Martha now sees the company – with her still there – expanding abroad, possibly including China. The company suffered a blow 11 years ago when Stewart was convicted of obstructing justice and lying about a Read full story › Source: The Drum...

on Jun 24, 2015

By Seb Joseph Volvo wants its brand purpose to stand for something beyond the steel frame of its vehicles, a mindset reflected in its Cannes Lions Grand Prix winning Lifepaint campaign’s focus on safety outside the car rather than inside it. In a market where brand value is derived from performance relative to competition, the Swedish car marque needs its value to transcend the emotional imagery frequently used by its peers to enrich their functional qualities. The aim is to produce more marketing that takes the innovations of its cars, like its IntelliSafe sensors, and create products and services like Lifepaint, a reflective safety Read full story › Source: The Drum...

on Jun 24, 2015

By Minda Smiley Google has introduced a free, ad-supported version of its Google Play Music service in the US. The announcement comes just a week before Apple rolls out its own music streaming platform. Google Play Music charges users $9.99 per month for access to its ad-free service. A company blog post announcing the free addition said: “We hope you’ll enjoy it so much that you’ll consider subscribing to Google Play Music to play without ads, take your music offline, create your own playlists, and listen to any of the 30 million songs in our library on any device and as much as you’d Read full story › Source: The Drum...

on Jun 24, 2015

By Adam Flomenbaum The last thing we need is another award show; that is, of course, unless it accomplishes something different, which, in this case, is celebrating the best in TV from around the world. Viki, the global TV site powered by fans, is teaming with Variety to create the Global TV Awards, which will take place on September 12, 2015 at The Orpheum Theatre in downtown Los Angeles. The Global TV Awards will celebrate “achievements in global TV, film & artistry as recognized by fans from more than 200 countries,” and Fresh Off the Boat star, Randall Park, is set Read full story › Source: The Drum...

on Jun 24, 2015

By John McCarthy The Sun has snapped up prominent politics reporter Harry Cole to cover the Westminster beat. The Guido Fawkes writer will join the UK’s best-selling newspaper under the role of chief political correspondent. Cole, who was second in command at Guido Fawkes, behind founder Paul Staines, will join the publication among a raft of personnel changes. Tom Newton Dunn, the politics editor of the Sun made the announcement on Twitter. Very pleased to welcome @MrHarryCole to @SunPolitics soon as our brand new Westminster Correspondent. — Tom Newton Dunn (@tnewtondunn) June 24, 2015 Furthermore, Craig Woodhouse has been promoted to Read full story › Source: The Drum...