Posts made in June, 2015

on Jun 24, 2015

By Marketing Week Reporters Brands with purpose Brands can no longer sit idly by, they must get involved, according to Coca-Cola’s Wendy Clark. Speaking on a panel on creativity at the Microsoft Beach, Clark said businesses such as Coca-Cola are fueled by “prosperous communities and economies” which they rely on to generate profit. With that in mind, brands must do all they can to ensure they are addressing the big challenges facing the world. Hence why Coca-Cola has a target of becoming water neutral by 2020. “A world with no water can’t have Coke,” she said. “The world’s challenges are epic and people and brands have to Read full story › Source: Marketing Week...

on Jun 24, 2015

By James Swift Campaign spoke to Gerry Graf, the founder of US creative agency, Barton F Graf 9000, at the International Festival of Creativity in Cannes. Read full story › Source: Campaign...

on Jun 24, 2015

By Lindsay Pattison Sitting on the jury for the Cannes Media Lions has been a powerful reminder that while judging requires a careful balance of heart vs head, for me, memorable work must have meaning and capture the zeitgeist. Killer creative and the smartest media plan will count for nothing if the message doesn’t speak to people’s hearts and minds. This year, the campaign that made an impact on me (and countless others!) was Always’ ‘#LikeAGirl‘, which has just been honoured with a Glass Lion at Cannes, along with ‘This Girl Can‘ for Sport England from the UK. The Grand Prix was Read full story › Source: The Drum...

on Jun 24, 2015

By Minda Smiley Norman de Greve, who is currently serving as president of DigitasLBi’s Boston and Detroit offices, is leaving the agency after 14 years to join CVS Health as its chief marketing officer (CMO). In this role, de Greve will be accountable for marketing strategy. He begins on 15 July. The appointment comes as CVS makes moves to position itself as a top healthcare and pharmacy company in the US. Earlier this month, it acquired Target’s pharmacy branch. Helena Foulkes, president of CVS/pharmacy, said of de Greve’s appointment: “Norman’s background makes him ideally suited to directing a comprehensive marketing strategy that will build Read full story › Source: The Drum...

on Jun 24, 2015

By Alison Millington At an investor event today (24 June) Adidas announced an aim for its Football and Originals categories to lead in every market by 2020, the next step in the ‘Creating the new’ business strategy it introduced earlier this year. The company says it will focus on footwear to grow its football business at a mid single-digit rate each year in an effort to make the brand the “number one in the world”. This will involve creating “football destinations” in key cities and setting up grassroots programmes, according to the brand. It will also involve the creation of an “influencer network”, which the brand Read full story › Source: Marketing Week...