By Mindi Chahal Read full story › Source: Marketing Week...
Read MoreBy Arif Durrani Professor Brian Cox has waded into the debate about whether the use of data can enhance creativity in advertising by insisting “data is never bad… it’s never restrictive”. Read full story › Source: Campaign...
Read MoreBy Phil Docherty With so many tools in your marketing arsenal, it’s easy to get lost and lose focus on what really works best. To help you on your way, here are the three most successful types of content we create at SaleCycle and a couple of tips and tricks to help you on your way. Infographics Infographics salecycle_-_infographics.png Edit Delete You’ve all seen one, but have you ever created one? Infographics play a major role in our marketing strategy at SaleCycle and they consistently deliver fantastic results in terms of engagement. Take our infographic ‘Why People Abandon Their Booking’ from Read full story › Source: The Drum...
Read MoreBy John McCarthy A Google executive has died in an accident at the Cannes Lions festival, the company has confirmed. The employee, understood to be from Google’s UK team, was attending the creativity festival and died in a “tragic accident”, according to the Guardian. A company statement read: “We lost a loved and respected member of our team. “We are deeply saddened and our thoughts are with his family and friends.” The company is not releasing any more information about the tragedy out of respect for the family. Read full story › Source: The Drum...
Read More‘When you get the relevance right the consistency pays off in spades’ – Coca-Cola’s Wendy Clark on keeping the brand fresh
By Seb Joseph When it comes to marketing at Coca-Cola relevance and consistency are the secret recipe for success according to VP sparkling brands Wendy Clark. Addressing an audience at Cannes Lions today (24 June), Clark said that in order to stay fresh as a 123 year-old brand the two parts need to come together with scale to keep engaging Coca-Cola’s target audience. “It’s actually one of our core strengths,” she said. “Consistency, times relevance, done at scale and done over time – those four things have been at the core of what Coke has done…No brand manager comes to Coke and says I’ll change Read full story › Source: The Drum...
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