Posts made in June, 2015

on Jun 24, 2015

By John McCarthy Google Maps has embarked on a mission to take web users on unique journeys be it the Amazon canopy, Harry Potter’s Diagon Alley, the Arabian desert or even the human body. However, it’s latest mapping adventure was more ambitious than ever, with it sending a production team up Yosemite’s El Capitan cliff face to capture 360 degree footage for the service. Enabling armchair mountaineers to scale 3000 feet up the rock wall with climbers Lynn Hill, Alex Honnold and Tommy Caldwell. Test your fear of heights at the link here. Or check out a video of the journey here. Read full story › Source: The Drum...

on Jun 24, 2015

By Russell Parsons Speaking at an event hosted by The Economist at Cannes Lions today (24 June), Pritchard said that digital and data have offered marketers huge opportunities to reach and engage consumers. He was, however, quick to add that creativity should remain at the heart of marketers’ thinking if “the golden age” is to be achieved. Pritchard was joined by Dana Anderson, CMO of Mondelez and Dell’s global marketing vice president Alison Dew on the panel who tackled the subject of creativity. Here are three ways they said will lead to better creative. More diverse teams lead to better creative A key theme Read full story › Source: Marketing Week...

on Jun 24, 2015

By Tony Connelly Andy Smith, joint president of the NUJ, believes individuals can compete against multinational media players by producing good journalism and having a strong understanding of online media. Smith, who was elected co-president of the NUJ last year, was in attendance at the Online Media Awards 2015 where he was asked how online media might develop within the online sector. “If you know how to use the media, you can produce something that can compete,” said Smith The full interview can be viewed above. Read full story › Source: The Drum...

on Jun 24, 2015

By Minda Smiley To raise awareness for Chicago Bike Week from 12-19 June, Havas Chicago created an actual bike desk and recorded its adventures throughout the city. The video, which features The Jackson 5 hit ‘ABC,’ has been voted by US Creative Department readers as Ad of the Week. With the hashtag ‘#BikeWhileWorking,’ the campaign’s goal was to encourage people to cycle to work no matter how busy they are. Chicago was recently named the sixth-most bike-friendly city in America, according to a Redfin survey. If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the Read full story › Source: The Drum...

on Jun 24, 2015

By Sarah Vizard Oliver believes broadcasting is going through the most disruptive time since the TV was invented. No longer are people reliant on TV commissioners to get their content out there but they can instead use YouTube to talk about what they want to share with their audiences. “I’ve got a free spirit and traditional broadcasting has its fair share of restrictions for talent. The commissioning process is hard although slow people are changing. I think I’ve earned the right to say I’m an expert of sorts and I think there’s interesting stories to be told. I like the idea that marketing departments Read full story › Source: Marketing Week...