Posts made in June, 2015

on Jun 24, 2015

By John McCarthy Walmart is developing new watermarks for its products which could one day dethrone the trusty barcode as the default method of pricing goods and expedite its shopping experience. With invisible product watermarks, the US retail giant can price items with a simple scan, anywhere on its surface area. The technology, created by Walmart’s Lab 415-C, could in theory see products scanned and priced by shopping carts, thus cutting out the need to visit a checkout. Walmart chief executive Doug MacMillon shared the findings on Instagram, stating “technologies like invisible watermarking could transform the way our customers check out”. Read full story › Source: The Drum...

on Jun 24, 2015

By Patrick Hourihan Content marketing is rapidly evolving, yet although everyone is talking about it not everyone is doing it. This is surprising when it plays so much to the heart of what marketing is about – creative content which captures consumers’ imagination. We’re in a new world order where brands have shifted from speaking at consumers towards more of a two-way dialogue, with consumers expecting brands to be open, transparent and accessible. At the same time, younger consumers in particular are more willing to accept and value sponsored content. Content marketing represents a big opportunity for marketers but a concern is that they’re Read full story › Source: The Drum...

on Jun 24, 2015

By Justin Pearse The Drum, in association with JKR, is catching up with some of this year’s Cannes Lions award winners to discover the secrets of their success. Sport England and FCB Inferno London last night picked up one of the first Glass Lion awards, for This Girl Can. The campaign has been on a winning streak at Cannes 2015 also picking up the Grand Prix for Good, an award for public service and non-profit campaigns. The integrated campaign, which launched on social media before running across TV and outdoor, was designed to encourage more women to exercise. It featured women of all Read full story › Source: The Drum...

on Jun 24, 2015

By Natalie Mortimer With 37.1m Instagram followers, Kim Kardashian reaches one in ten of all the social media sites users, but brands looking to piggy back off her exponential influence are out of luck as the reality TV star has a clause in all her endorsements that keeps her Instagram off limits. Speaking today at Cannes Lions festival Kardashian said there is “nothing more I can’t stand” when Instagram becomes overly promotional and said she will only post about a product that she genuinely finds interesting. “You have to be authentic. There is nothing more that I cant stand when Instagram becomes very promotional. I Read full story › Source: The Drum...

on Jun 24, 2015

By Tony Connelly McCann London CEO Zaid Al-Zaidy says that CEOs have to surround themselves with great people and have passion for the business in order to be successful. Al- Zaidy took up the role of CEO after just five months at McCann London. He has previously worked at TBWALondon where he was chief strategy officer, working on accounts with Adidas, Nissan GSK and Four Seasons. Speaking to The Drum at Cannes Lions 2015, Al-Zaidy said “it’s all about people. It’s that Steve Jobs adage, A grade people are A grade people and anything else beneath just creates a mess.” He also said “unless you’re passionate Read full story › Source: The Drum...