Posts made in August, 2015

on Aug 28, 2015

By Minda Smiley Facebook and Twitter’s autoplay function has helped the social media platforms cozy up to advertisers who are looking to get more eyeballs on their videos, but this week’s shooting of two journalists in Virginia displayed some inherent problems with the service. As a result of platform users automatically being served the video posted by shooter Vester Lee Flanagan without warning, questions have been asked of whether or not the social media giants have a moral obligation to disable the feature when footage is being disseminated that most would consider extremely graphic. Autoplay largely benefits advertisers since it automatically plays ads, leading Read full story › Source: The Drum...

on Aug 28, 2015

By Jason Stone In the press room at the EICC where the TV Festival is held each year, there’s a television relaying events from one of the venues elsewhere in the building. Between sessions, it blasts music at a volume associated with Top Shop, extraordinary rendition and other forms of torture but it’s a valuable resource for hacks who want to write an eye-witness account without taking the trouble to climb a nearby staircase and actually be in the room. Yesterday, as I returned from ‘Cops on Camera’ – a fascinating session about police-based documentaries – the press room television was carrying the action Read full story › Source: The Drum...

on Aug 28, 2015

By Alison Millington The “Keep it Tea” campaign will kick of from September across OOH, VOD and social media in an effort to “remind consumers of the continued cultural relevance of tea”. It comes after the brand refreshed its entire range of packaging in June for the first time since 1996 to create “standout on shelf”, “reaffirm its authority within the category” and address declining tea sales. Research from Mintel earlier this month showed that while two thirds (69%) of tea drinkers agree tea is an important part of a social occasion, volume sales of tea have declined by 22% in the last five years Read full story › Source: Marketing Week...

on Aug 28, 2015

By Michael Feeley SSE and Nordoff Robbins Scotland have announced a new partnership, joining forces to raise the profile of Scotland’s only music therapy charity. Through the partnership SSE will actively support the growth of Nordoff Robbins Scotland services through a combination of direct investment and a series of staff fundraising initiatives. This support from SSE will make music therapy more accessible to hundreds more children and adults across Scotland. Music therapy is grounded in the belief that everyone can respond to music, no matter how ill or disabled and can help people express emotions and communicate with others, improving the quality Read full story › Source: The Drum...

on Aug 28, 2015

By Rebecca Stewart Welcome to The Drum’s Brand Vine chart, powered by Burst, the short-form social video specialists. The chart is ranked on the number of loops generated by brands on the video sharing service each week. Taking the top spot was Magnum UK with a clip inviting sweet-toothed fans to head along to its Pleasure Store in Covent Garden to design their own ice lolly. A loop increase of 180 per cent placed Best Buy at number two. The retailer’s latest Vine, which gave a sneak peek at Samsung’s Galaxy 6 model, brought the brand’s total number of loops up to 13m. And PG Read full story › Source: The Drum...