By Tony Connelly The Performing Rights Society for Music (PRS) claim that the music streaming service failed to obtain the proper license to host PRS members’ music on its platform and that they were initiating legal action following five years of unsuccessful negotiations. The group insists that SoundCloud needs a “PRS for Music license” to legally stream the music of members in the UK and its failure to do so has not properly compensated PRS members for their work. SoundCloud has had a difficult year so far after failed negotiations with Sony Music resulted in the company pulling all of its music from the service. Here’s Read full story › Source: The Drum...
Read MoreBy Minda Smiley The company will now be led by the existing senior management team until a new chief executive is appointed. The adultery website, whose slogan is ‘Life is short, Have an affair,’ was hacked last month by a group called ‘The Impact Team.’ Earlier this month, personal details of its members were revealed online following the hack. In a statement, the company said: “This change is in the best interest of the company and allows us to continue to provide support to our members and dedicated employees. We are steadfast in our commitment to our customer base.” It also said that it is Read full story › Source: The Drum...
Read MoreBy Alison Millington Amstel, which previously sponsored the League from 1994 to 2005, is looking to “build the brand” over the eight month Europa League season, which it claims sees an audience of over 600 million people mainly in Europe. The deal is yet another move to cement the company’s role as a sponsor of major global events. Its biggest sponsorship deals include the UEFA Champions League, which it claims is watched by over 4.2 billion people around the world, as well as the upcoming Rugby World Cup, which will receive 50% of the Heineken masterbrand’s UK budget. The company partly credited a 2% increase Read full story › Source: Marketing Week...
Read MoreBy John McCarthy The move follows Burger King earlier this week publishing an ad in prominent US papers looking to launch McDonald’s for a partnership which would have resulted in the McWhopper Burger for World Peace Day. The partnership would have birthed the exclusive McWhopper, a fastfood fusion of the Big Mac and the Whopper, had McDonald’s chief executive, Steve Easterbrook, not attempted to take the high ground by instead calling for the brands to collaborate to in a “meaningful global effort”. Following on from the PR stunt, dubbed a “dog’s dinner” by publicist Mark Borkowski in The Drum, fast food Read full story › Source: The Drum...
Read MoreBy Minda Smiley US retailer Target’s latest video features kids using the Force to open refrigerators, shut toilet seats, and knock their siblings over. The Star Wars ad comes ahead of the release of ‘Episode VII-The Force Awakens’ that’s slated to premiere in December. The spot ends with the tagline ‘Find your place in the galaxy’ and encourages viewers to visit sharetheforce.com At the ‘#ShareTheForce” website, fans can submit photos and videos from Facebook and Instragram and receive their own set of galactic coordinates on the site in a ‘Galaxy of Memories.’ The site also prompts viewers to check out Target’s site to see its Read full story › Source: The Drum...
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