Posts made in August, 2015

on Aug 28, 2015

By John McCarthy Research from Borrell Associates, published in Forbes claimed that over half of all US election digital media spend will be funnelled into social media websites such as Twitter and Facebook. With political advertising in 2016 set to hit $11.4bn – a fifth more than 2012 – digital media will breach $1bn for the first time. The digital spend represents a 576 per cent increase on 2012’s $22.25m outlay. Over half of this budget is expected to be invested in social media advertising on Twitter and Facebook, supplemented by their growing targeting options. Twitter’s ‘tailored audiences’ ad targeting tool is one such Read full story › Source: The Drum...

on Aug 28, 2015

By Nigel Vaz The Gryphon is a mythological creature that has the body of a lion and the wings and head of an eagle. It has been depicted through the ages in art and classic literature. The Gryphon’s hybrid strengths and capabilities give it a powerful advantage over creatures existing in our ecosystem today. You can find out more at any good independent bookstore or, more likely, through Amazon. As a business metaphor, Amazon is a Gryphon. So, too, are Uber, Netflix and Airbnb – these more easily brought to mind as digitally oriented start-ups that have entered and disrupted their chosen categories at Read full story › Source: The Drum...

on Aug 28, 2015

By Rebecca Stewart This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below. PicsArt Former Facebook and Instagram brand strategist, Eric Edge, has joined photo sharing app, PicsArt, as its vice president of marketing. PicsArt, which is emerging as a strong rival to Instagram, currently has a monthly user base 65 million and is now focusing on attracting brands and advertisers onto its platform. TBWA Worldwide TBWA Worldwide has enlisted Kyla Jacobs in this newly created role of global business development director. Working with key leaders across the Read full story › Source: The Drum...

on Aug 28, 2015

By John McCarthy Ian Rogers, one of the top executives behind Beats 1, Apple’s online radio platform, has resigned before the streaming service’s three month free trial expires. Rogers, the former chief executive of Beats before the Apple takeover, was one of the minds behind the launch of Beats 1, along with former BBC Radio 1 DJ Zane Lowe, in June. He reportedly quit without warning according to the Financial Times. This is despite a seemingly proud Rogers writing on the launch day of Beats 1: “Seeing Apple Music on stage at WWDC this month…it was hard not to feel like the last Read full story › Source: The Drum...

on Aug 28, 2015

By Alison Millington 1. McDonald’s shuts down Burger King’s Peace Day offering McDonald’s has rejected an offer by Burger King to team up for a one-day “peace offering” to mark International Peace Day on 21 September. Burger King issued a proposal this week (26 August) suggesting that the two restaurants set aside their differences to create the “McWhopper”, which would include a combination of ingredients from Burger King’s Whopper and McDonald’s Big Mac, in honour of Peace Day, a United Nations-recognised annual day of global unity. While McDonald’s recognised its rival’s “great idea”, McDonald’s CEO Steve Easterbrook released a Facebook post stating: “We commit to Read full story › Source: Marketing Week...