on Aug 28, 2015
By Rebecca Stewart Welcome all. Too busy to catch up on today’s media and marketing news? Don’t worry, we’ve done it for you. Facebook recorded its highest ever number of daily users, Sprint has taken aim at AT&T and Kim and Kanye West have settled their lawsuit against YouTube’s co-founder. Scroll down to see today’s top headlines. [View the story “Here’s what you need to know…” on Storify] Read full story › Source: The Drum...
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on Aug 28, 2015
By Seb Joseph Amstel completes the current sponsors’ lineup for the league and is on board for three seasons. The announcement pulls the beer brand back into football, having previously been a sponsor of the UEFA Champions League from 1994 to 2005. Its sister brand Heineken has since replaced it as the beer of Europe’s premier club competition though the new deal gives Amstel a chance to recapture old football ties and bolster awareness, particularly in the UK. BT Sport is set to show all the matches of the tournament, giving sponsors an opportunity to get their brands out in front of more eyeballs than Read full story › Source: The Drum...
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on Aug 28, 2015
By Sarah Vizard Marketing Week is now seeking nominations for the marketer of the year category at the Masters of Marketing Awards, which will be held at this year’s Festival of Marketing. We’re looking for our readers to name the marketer whose work has impressed them most in 2015. The winner will be a marketing leader that has clearly excelled in their performance and would be acknowledged by the whole industry to demonstrate marketing excellence. The marketer of the year should be an inspiration, maybe someone who has used marketing to transform a business or leads their team from the front. Nominating a marketer Read full story › Source: Marketing Week...
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on Aug 28, 2015
By the drum Ahead of The Drum Dream Awards, we caught up with judges, Trevor Beattie, Nicky Bullard, Steven Bennett-Day and Laura Jordan-Bambach to hear how they get clients to buy into the idea rather than being led by a channel, and lift the lid on the creative process. Read full story › Source: The Drum...
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on Aug 28, 2015
By Tony Connelly The academics will surround endangered artefacts with 3D cameras, allowing them to eventually rebuild anything destroyed by Isis using 3D printing technology. The institute is working with the heritage body Unesco to gather five million images of antiquities ranging from Mesopotamian palaces to handfuls of coins and pottery by the end of the year. The project is a race against time as Isis tears through the region with bulldozers and sledgehammers, destroying anything they deem to be heretical. Earlier this week the group destroyed the 2,000-year-old temple of Baal Shamin in Palmyra in Syria. Discussing the spate of destruction, Roger Michel, the institute’s Read full story › Source: The Drum...
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