Posts made in August, 2015

on Aug 28, 2015

By Gillian West Speaking at The Edinburgh International Television Festival Price commented that his vision for Amazon Studios is to create more shows that break the rules. “When you have a certain idea of what a show should be or how it should be made, that’s when you fall behind,” said Price. “New shows become great shows by being rule breakers and we [Amazon Studios] have to be open to exploring that and focusing on new talent.” Less constrained by the rules that regulate traditional television networks, Price explained that the online marketplace allows Amazon as a “network, producer and studio” to explore the topics Read full story › Source: The Drum...

on Aug 28, 2015

By Sarah Vizard The research, conducted by The CMO Club in partnership with IBM, found that among the 100 CMOs surveyed there has been a significant change in how budgets are allocated. 

Instead of spending money on raising awareness and the top of the purchase funnel, CMOs are more focused on investing their money across the entire customer journey. Drastically changing customer journeys There is a general understanding among CMOs that customer journeys have drastically changed. “This spending shift comes at a time when consumers have begun engaging businesses from multiple channels, researching products on their mobile device, purchasing from their tablet and then picking them Read full story › Source: Marketing Week...

on Aug 28, 2015

By Rebecca Stewart To celebrate Silly Season, the news-dearth period in summer during the parliamentary recess, The Drum’s new series has been bringing the most frivolous headlines to life with the help of Shoreditch’s MakersCafe. This week Paul McEntee, founder of Mc&T, takes a look at One Direction’s split with a 3D print out of band member Harry Styles. The news, broken by The Sun showbiz reporter Dan Wootton on Monday, took Twitter by storm with ‘One Directioners’ generating a million tweets within the first six hours of the announcement. Follow Paul on Twitter @PaulMcEntee. Read full story › Source: The Drum...

on Aug 28, 2015

By Jason Stone Such was the demand to hear Nicola Sturgeon’s alternative MacTaggart lecture that dozens of delegates had to be turned away from the assigned venue at the Edinburgh TV Festival. Scotland’s first minister didn’t disappoint those who managed to squeeze in, giving an interesting contribution to the debate that’s dominated this year’s Festival – the future of the BBC. Sturgeon suggested that the controversy surrounding the BBC’s coverage of the referendum provided evidence that the broadcaster ought to make a greater commitment to Scotland by providing a dedicated TV channel and an additional English-language radio station for listeners north of the border. She was Read full story › Source: The Drum...

on Aug 28, 2015

By Natalie Mortimer Local M&C Saatchi PR Burger restaurant chain Byron has appointed M&C Saatchi PR as its new consumer and corporate communications agency as it looks to grow the brand throughout the UK. Tom Byng, Byron’s founder and CEO, said, “Our vision remains the same as ever – to serve consistently delicious hamburgers in beautiful, individually-designed restaurants. I’m delighted to be working with the M&C Saatchi PR team to continue our mission to bring proper hamburgers to more customers throughout the UK.” Byron was founded by Tom Byng in 2007, with the first Byron opening on Kensington High Street in 2007. It now has 52 Read full story › Source: The Drum...