Welcome to Take 5 where The Drum, along with jones knowles ritchie (JKR) Singapore strategy director Katie Ewer, take a bi-weekly look at some of the design industry’s best imagined packaging design where you, the reader, are in control. Every other Friday we’ll pick a theme and ask you to submit the design you feel deserves a top spot. You’ll have one week to get your entries in, the votes will be counted and the best of lot will be published the following Friday. (Make sure you scroll down to find out the next topic winging its way). Would you Read full story › Source: The Drum...
Read MoreBy Tony Connelly PicsArt, which is emerging as a strong rival to Instagram, currently has a monthly user base 65 million and is now focusing on attracting brands and advertisers onto its platform. In an interview with Tech Crunch, Edge said that PicsArt provides a huge “opportunity for brands” and admitted he hadn’t been planning to leave Instagram but was attracted by the potential of the company because he felt it was “pushing into the future” and saw an opportunity to build something unique. Given his previous experience, the appointment signals the company’s focus on bringing in more brands and marketers onto the app. Edge Read full story › Source: The Drum...
Read MoreBy Dominic Strowbridge The backlash against Spotify’s new privacy policy has highlighted a growing disconnect in brand and customer perceptions to data sharing. Spotify’s main crime may be poor communication – its privacy policy is similar to that of other streaming apps like Tidal, Google Play Music and Apple Music. But the uproar proves that people are no longer willing to blindly accept changes to their privacy data. Constant media stories around privacy exploitation and breaches have made customers more savvy and cagier than ever before. People are becoming more aware of the value of their data and increasingly protective about how it’s used. Read full story › Source: The Drum...
Read MoreBy Lauren McGregor Social moves fast. Today’s media frenzy is tomorrow’s old news. Unfortunately, though, speed isn’t something that’s built into the traditional agency and client model: brief, strategy, creative and execution with regular feedback sessions throughout. For this reason, speed of response can be your friend and your secret weapon in the battle for consumers’ attention. That’s great in theory, I hear you say, but what does that mean, exactly, when the rubber hits the road? Here’s the story of how we went viral in a day by combining listening with creativity – at speed. And what we learned along the way. Tube Strike Read full story › Source: The Drum...
Read MoreBy Thomas O'neill Next year will see the Rolling Stones stage their first major exhibition, bringing over five decades of iconography – from stage designs and backstage paraphernalia to costumes, posters and album cover artwork – to London’s Saatchi Gallery, before taking it on tour to 11 other cities around the world. The band’s vast artistic oeuvre, which includes collaborations with artists as diverse as Andy Warhol, Alexander McQueen and Tom Stoppard, has helped shape popular culture and left a lasting impression on some of today’s most respected designers. Ahead of the exhibition opening in April, we catch up with a handful of album cover Read full story › Source: The Drum...
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