By John Glenday A US anti-smoking campaign is exhorting teenagers to kick the habit before it becomes an addiction by recruiting a host of YouTube and Vine stars – as well as a rainbow puking unicorn and a talking cat. It’s a Trap features real-life versions of the internet memes and has been devised by the Truth Campaign for broadcast during Sunday’s MTV Video Music Awards. Focussing on recreational smokers the campaign specifically targets those taking a sly puff on a night out or taking part in a hookah party. This sees various teenagers trot out a variety od excuses for smoking; including ‘I’ve never even Read full story › Source: The Drum...
Read MoreBy John Glenday The Facebook juggernaut shows no signs of slowing down after racking up a billion hits in a single day, founder Mark Zuckerberg has boasted. In a blog post Zuckerberg revealed that the bumper figure had been breached on Monday when ‘1 in 7 people on Earth used Facebook to connect with their friends and family. ‘This was the first time we reached this milestone, and it’s just the beginning of connecting the whole world.’ Facebook has amassed an army of 1.5bn users who log in on a monthly basis but this is the first time that two thirds of them have happened to Read full story › Source: The Drum...
Read MoreBy John Glenday The BBC has announced that it is to create a new post of Scotland editor in the wake of criticism by some nationalists of its referendum coverage, most notably first minister Nicola Sturgeon. The post, which has still to be advertised, will see the broadcaster recruit a journalist to report on Scottish issues for UK-wide reports, commencing by the end of October. It follows months of hand ringing at BBC Scotland’s headquarters as the network seeks to reshape its services in light of the fast changing political landscape north of the border. As a result of that debate it is Read full story › Source: The Drum...
Read MoreBy Jim Prior The surprise announcement of a new holding company for Google and other ventures has prompted much debate about the role of corporate holding-company brands. The debate arises because the chosen name, Alphabet, is somewhat more imaginative than is usually the case in such circumstances – Google Corporation, or a simple acronym, for example, would probably not have prompted any debate at all. Aside of the discussion on the merits of that specific choice of name, which has already been comprehensively covered elsewhere, the big question being asked is, does the name or identity of a corporate holding company Read full story › Source: The Drum...
Read MoreBy Alison Millington According to the UK Consumer Confidence Survey, part of research carried out by GfK on behalf of the European Commission, the UK Consumer Confidence Index has increased by three points this month to seven points as retail sales grow due to rising confidence in the future of the UK economy. Four of the measures used to calculate the Index saw increases this month, while one saw a one-point decrease. Confidence in the general economic situation of the country rose by four points this month to three, up four points year on year. Expectations for the general economic situation over the next 12 Read full story › Source: Marketing Week...
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