Posts made in August, 2015

on Aug 27, 2015

By Minda Smiley Burger King wasn’t able to convince McDonald’s that the two of them should go in on a ‘McWhopper’ together in the name of charity, but the home of the Whopper is dominating on social media following the stunt. The fast-food chain has been mentioned in conversation 42 per cent more than McDonald’s, according to social media tracking firm Spredfast. The social buzz comes after Burger King ran ads in The New York Times and The Chicago Tribune on 26 August, asking McDonald’s to participate in a pop-up restaurant where employees from both companies would create and sell ‘McWhoppers.’ Sales would Read full story › Source: The Drum...

on Aug 27, 2015

By Minda Smiley Subway has tapped BBDO NY to handle its advertising moving forward as the chain fights slumping sales and tries to distance itself from Jared Fogle, the former spokesman who recently said he would plead guilty to child porn charges. BBDO will be tasked with strategic development and execution of the brand’s broadcast and digital ads. The Omnicom agency pitched against a number of other agencies to try and win Subway and replaces Boston-based MMB. Mediacom will continue to serve as the company’s media agency. MMB worked with the brand for about ten years until the chain decided to put its US account under Read full story › Source: The Drum...

on Aug 27, 2015

By Direct Marketing News It’s difficult for politicians to be direct about anything, but the smart ones will use direct methods to wring value from their marketing budgets in 2016. Read full story › Source: DM News...

on Aug 27, 2015

By Gillian West Announced this evening (Thursday 27 August) at a ceremony hosted by Frankie Boyle the BBC also scooped New Programme of the Year for its critically acclaimed drama Happy Valley. This year’s new category, Best Online Innovation Award, went to mobile game Reverse the Odds for Channel 4’s Stand Up to Cancer and Red Production Company took home Production Company of the Year for its work on Happy Valley and Last Tango in Halifax for BBC One and Channel 4, E4 and 4oD’s Cucumber, Banana and Tofu. Festival director, Lisa Campbell offered a “huge congratulations” to this years winners and said: “The calibre Read full story › Source: The Drum...

on Aug 27, 2015

By John McCarthy TBWA Worldwide has enlisted Kyla Jacobs in this newly created role of global business development director. Working with key leaders across the TBWA global network, Jacobs is tasked with growing the business and promoting its newest services. On top of the new role however she will retain the director of business development role and executive leadership team membership for TBWAChiatDay New York. Since joining the New York office in 2014, Jacobs spearheaded account wins including H&M, NBCUniversal, Travelers Insurance, Amway, Thomson Reuters, Hearts On Fire, and Pernod Ricard’s Kenwood Vineyards. Furthermore, she has experience working with top brands including Coca-Cola, Kraft, Read full story › Source: The Drum...