By Minda Smiley Some may find Fiber One’s latest spot to be quite funny, while others might think it’s pretty gross, either way it effectively conveys the message that we all need a little fiber in our diets to keep things running smoothly. Created by Saatchi & Saatchi New York, the video features a man going through all of the ups and downs of pregnancy, counting down the days til the baby arrives, late night ice cream cravings, and uncontrollable sobbing during sad movies. The ad even includes the smooth tones of Michael Bolton who recorded a cheeky ballad that plays during the ad called Read full story › Source: The Drum...
Read MoreBy John McCarthy MPs have called for reform of Facebook and Twitter’s autoplay videos after horrendous scenes filmed and uploaded by the Virginia shooter on Wednesday rolled automatically on users’ newsfeeds. The video was uploaded to social networks after being shot by gunman Vester Lee Flanagan in the first person perspective style of a military-focused video games. After achieving an extensive reach online the account quickly being deleted by Twitter. The execution automatically ran on social networks without a graphic content warning, distressing an unquantifiable number of users. To combat the spread of such videos, Matt Warman, the chair of the cross-party parliamentary internet, Read full story › Source: The Drum...
Read MoreBy Marketing Week Ella Eyre with members of the England Rugby squad According to the RFU’s head of marketing Nic Fletcher engagement with the Rugby World Cup is going to be “off the scale”. In the festival session, taking place on the data and analytics stage, Sophie Goldschmidt, chief commercial and marketing officer, will cover how the RFU boosts revenues and fan engagement using data. Stats are already rolling in surrounding the sport. Research from Trinity Mirror’s reader panel, made up of a sample of 4,000 people in the UK, finds that 66% plan to follow the tournament this year. It also finds that 61% of Read full story › Source: Marketing Week...
Read MoreBy John McCarthy Anti-virus mogul John McAfee has reasoned that the highly damaging Ashley Madison hack was an “inside job” committed by a woman working with Avid Life Media. After trawling through over 40GB of the leaked data, McAfee, who has spent an “entire career in the analysis of cybersecurity breaches” wrote in the International Business Times, that the hack was in actuality a leak. McAfee stated that ‘The Impact Team’, the supposed hacking collective taking credit for the move, “does not exist,” adding that the person behind the leak “had intimate knowledge of the technology stack of the company,” and “the keys to Read full story › Source: The Drum...
Read MoreBy Jason Stone TV festival-goers attending a session about the role of the director in TV drama were treated to a trailer of an HBO production called ‘Vinyl’ which is to be broadcast next year. The series, which is being created by Martin Scorsese, boasts British director S.J. Clarkson among its roster of talent and she was joined by Peter ‘Wolf Hall’ Kosminsky and chair Martha Kearney in a discussion that provided some fascinating insights. Kosminsky and Clarkson opened the session by describing how they’d got to where they are. Kosminsky – who studied chemistry at university – was originally being groomed for a Read full story › Source: The Drum...
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