By Secret Marketer At SM Towers, I take on two to three graduates per year into my team. However, this year – for the first time – my first apprentice is a school-leaver and my main source of recruitment. Of the 300,000 students who collected their result this time, 26% achieved As or A-stars – a statistic that has fallen for the fourth year in a row. However, upon closer inspection worrying patterns are emerging for us marketers. Some of the key subjects that a brand owner may consider relevant today are scoring particularly poorly. Information and communications technology (ICT) has the lowest level of Read full story › Source: Marketing Week...
Read MoreBy Direct Marketing News A 3-2 decision of commissioners rules that the Postal Service failed to prove loss of business to competitors by keeping the class market dominant. Read full story › Source: DM News...
Read MoreBy John McCarthy Walmart has curbed the sale of high powered assault rifles in-store due to a lack of demand. Making the announcement before Wednesday’s tragic Virginia shooting in which a “disgruntled” gunman used a handgun to shoot two of his former colleagues, the US’s largest retailer stated that it would instead shift its offerings to rifles and shotguns. A Walmart spokesman told the New York Times that the retailer was moving away from weapons which could carry large quantities of ammunition in the one clip. He said: “It was done purely based on customer demand.” The assault rifles are not “something customers were looking Read full story › Source: The Drum...
Read MoreBy Natan Edelsburg The MTV VMAs are upon us and will air this Sunday at 9pm Eastern. For years these awards have proven that social TV innovation is still possible. The team that produces the show has found countless ways to impress audiences and the industry by leveraging new platforms, social talent and behind the scenes digital integrations. Miley Cyrus will host the show, a smart move by the network after her twerking two years ago and her memorable win when she had a homeless teen accept on her behalf. The parade of smart marketing stunts have Read full story › Source: The Drum...
Read MoreBy Alison Millington The Growth Drivers Study is a global initiative facilitated by Brand Learning in partnership with Marketing Week, sister title Econsultancy as well as The Marketing Academy, Mobile Marketing Association and The Marketing Society. Chaired by former Unilever CEO Niall FitzGerald KBE and supported by a global Advisory Panel including the likes of Centaur Media CEO Andria Vidler, Pernod Ricard CEO Alexandre Ricard, Diageo CMO Syl Saller, Virgin Media CMO Kerris Bright and BT CEO Gavin Patterson, the study looks to enhance understanding of the skills and tools needed to drive customer-driven growth. It will combine quantitative research with qualitative interviews with leading Read full story › Source: Marketing Week...
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