By Jennifer Faull Pitkethly joined Unilever in 2002 and served in a variety of finance-led roles, latterly senior vice president of finance for all geographies before becoming general manager of Unilever UK & Ireland last July. However, it was announced earlier this year that he would replace Jean-Marc Huët as the company chief financial officer. Boswell – once named Marketer of the Year by Women’s Wear Daily – has spent the past four years overseeing Unilever’s Personal Care division from its New York office. She oversaw the launch of Simple, among the best-selling skincare brands in the UK, in America along with haircare brand Read full story › Source: The Drum...
Read MoreBy Jason Stone The stars and producers of two hit programmes examining police investigations contributed to a fascinating session at the Edinburgh TV Festival presided over by Krishnan Guru-Murthy. Martin Hart, who appeared in a compelling episode of Channel 4’s ’24 Hours in Police Custody’, described how he’d returned from a holiday in Las Vegas to find cameras all over Luton police station where he works. Coincidentally, a break in a major case he’d been working on meant he was thrown into the thick of it before he’d had a chance to finish regaling his colleagues with tales of Siegfried & Roy and his Read full story › Source: The Drum...
Read More'Even though it's a creative industry, it is an industry' – Armando Iannucci contrasts HBO approach with BBC
By Jason Stone The comedy legend reiterated his support for the BBC and largely declined the opportunity to highlight its flaws, judging it “not the right time” for that battle, even though he willingly acknowledged its faults are many and chose not to contradict a delegate who claimed that “middle management at the BBC is still crap”. However, he did once again bemoan the BBC’s unwillingness to promote its wares overseas and said it should do whatever was required to build sales overseas while suggesting that part of the problem is the ‘damned if they do and damned if the don’t’ attitude the corporation Read full story › Source: The Drum...
Read MoreBy Michael Feeley Digital communication agency Dog has appointed Josephine Jeremiah as regional account director, based in the agency’s Singapore office. An experienced digital marketer, Jeremiah will join Dog’s client services team, leading effective delivery of projects and campaigns for global brands while supporting the business growth strategy across the APAC region. Most recently, Jeremiah held the position of regional digital account director at J. Walter Thompson Hong Kong, with previous experience working with global brands at agencies including Wunderman I AGENDA (Malaysia), Mirum Malaysia, and Cheil Worldwide (Singapore). With a focus on integrated multichannel marketing, Jeremiah will explore opportunities presented by digital innovation in Read full story › Source: The Drum...
Read MoreBy Leonie Roderick A month after revealing plans to monetise its messenger app, Facebook has introduced “M”. The feature is aimed at making customers’ lives easier, with “M” being able to complete tasks like buy items, deliver gifts and book travel tickets. Perhaps the most unique aspect is that “M” isn’t supported by artificial intelligence. Facebook is employing real people to help answer people’s requests, with plans to teach the technology how to handle them automatically in future. While the feature is still in early beta-testing, “M” could represent a huge opportunity for brands who are willing to take a punt. “Imagine being able to Read full story › Source: Marketing Week...
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